Hello Affiliates,
We have exciting news - LateRooms.com is launching its latest TV advertising campaign!
Entitled “It’s Going To Be A Great Night”, the ad will air for the first time on Sunday 15 November during ITV’s X Factor, followed by other primetime slots within Homeland, Gogglebox, Emmerdale, Coronation Street and I’m a Celebrity.
The four different 30-second adverts focus on the excitement found in the anticipation of a great night. They tell the stories of a die-hard Chris de Burgh fan, a group of friends heading to a Christmas fancy dress party, a young football supporter, and a middle aged man getting ready for New Year’s Eve.
The multichannel campaign will run from 15th November to 13th December, reinforced by ads on Youtube, Spotify playlists and, of course, affiliates.
LateRooms.com will be expecting an increase in traffic across all channels, so don't miss the chance to start promoting the brand right now and earn extra commission. Banners are now available on the Affiliate Window interface, so be sure to add these to your site!
Head of Marketing at LateRooms.com, Georgina Crosswell, said: “These adverts perfectly capture the moment of uncontrollable excitement and anticipation that we all experience when we know that a truly great night lies ahead. Placing LateRooms.com in the consumer’s mind at this point – when they first decide or discover that they’ll be going away - taps into the very first moment that the brand becomes relevant for them, which is precisely where we need to be.”
The ad launches just weeks after travel company Cox & Kings announced that it had bought LateRooms.com from TUI Travel.
Watch the ad here from 3.30pm on Friday 13th November.
If you would like to promote LateRooms.com or would like to discuss ways in which you can support our TV ad campaign please get in touch at laterooms@affiliatewindow.com and we will provide you with tracked links you require to any page on the LateRooms.com site.
Best wishes,
The LateRooms Affiliate Team
laterooms@affiliatewindow.com
