THE BRITS ARE HERE
Jack Wills’ latest campaign features Britain’s brightest young talents
For Spring 2014 British brand Jack Wills have launched a new campaign profiling inspiring up-and-coming British talents. These nine young stars represent what it is to be young and Fabulously British. Collectively, they are the JW Brit Pack.
The JW Brit Pack includes Paralympian & London 2012 Gold medalist Josef Craig and chefs Alex Hoffler and Stacey O’ Gorman, better known as The Meringue Girls. Other names include entrepreneur (and Made in Chelsea star) Jamie Laing and musician George Barnett, as well as MTV presenter Becca Dudley and model and DJ Leah Weller. Rounding up the group of bright personalities is film maker Josh Renaut and fashion blogger and writer Lucy Williams.
During February and March, Jack Wills will be highlighting the JW Brit Pack on its website, in the Jack Wills Spring 2014 Handbook and in store windows and social. Other activities include a series of in-store events – or ‘meetups’ -, including Q&A sessions offering advice and inspiration, and exclusive performances such as live gigs, DJ sets and baking masterclasses! .
Jack Wills has partnered with Google+ Hangouts On Air for the launch of this meet-up series, kicking-off with Josef Craig on 22nd February. Google+ Hangouts On Air will broadcast the event live, offering online viewers the chance to interact with the event, which takes place at the brand’s Newcastle store.
The JW Brit Pack embraces a broad range of talent from varied areas, from sport to music, food to filmmaking. Jack Wills is excited to offer these gifted individuals a voice to showcase their stardom in the making.
see it for yourself here and join us for the first Google+ hangout tomorrow!