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Written by shoepassion on . Posted in Programme Launches

Welcome to!


We are more than an ordinary online-shoe-shop! stands for nothing less than passion for men’s shoes. Our ambition is to provide a collection of high-quality Goodyear-welted shoes at an affordable price and to share our knowledge about first-class footwear with fashion-conscious men everywhere.

You can see our passion for high-quality footwear day and night in our shop. Take a look at our homepage, it is always worth: The Principle


Benefits for publisher

  • Commission: 8-12% for high-value shopping carts of 200£
  • Conversion rate: optimal combination of shop, prices & products
  • Support: personal & fast contact, we are glad to help you
  • Returns: low cancellation rate under 20% for shoes
  • Advertising Media: we are glad to create individual banners for you
  • Cookie term: 60 days refund period


Our comprehensive range: shoes & shoe care         

We offer our customers not only Goodyear-welted shoes. There are also high-quality shoe care products available in our shop. offers the biggest range of shoe care products of all Affiliate Programmes in Germany. That is why, you can profit from our cross and upselling possibilities!


Customer benefits of

 High-quality products to fair prices

  • Range: shoes, shoe care products & belts
  • Perfect customer service
  • Award Winning Shop: usability & product presentation
  • Fast delivery in 3-4 days
  • Trusted Shops guarantee

Our customers are always impressed!

4,95 from 5 points from Trusted Shops

Customer feedback


How do I advertise

  • Banner: In our Affiliate Programme we offer advertising media about shoes and shoe care in different sizes. Our experience has shown that the formats 728x90 and 160x600 are the best performing size adverts. At request we also create individual banner, fitting your homepage and target group.
  • Text links: You are able to choose a current text link or to create your own link as well. The more concrete the offer, the more interesting it is for your users: On which specified page should your visitor end up?
  • Product data: In our CSV product feed we offer specific data about our products. You will find detailed information about each of our products for example multiple product images. The more product information you provide, the better will your product data perform in our shop.



If you need special advertising media, which are not already in our Affiliate Programme, do not hesitate to contact us. We are more than glad to collect the right promotional materials for you or to create unique content.


How much money can I earn?

You are leading us visitors, who are making a purchase in our shop. For each transaction that runs through your website, you will receive a sales commission of 8-12% for an average shopping cart of 200£. The amount of your commission depends of the quantity of sales within 30 days.

  • 8% from 1 to 10 sales
  • 10% from 11 to 25 sales
  • 12% from 26 sales

You will be compensated for the net value of each successful, paid transaction. Every 14 days we verify the orders and compensate all completed purchases. You will get a detailed statistic of your sales in our Affiliate Programme.


Launch Incentive:

To celebrate the launch of our programme on affiliate window, we will offer an increased commission of 25% for the first three month.  


Who can I contact for help?

“As the contact person for our Affiliate Programme it is my goal to support our potential and active affiliates for a successful cooperation. In case of further questions, ideas and wishes about our Affiliate Programme and of course also problems and criticism, you are more than welcome to contact me. :-)”

Julius Jüppner