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Raw Denim

Get a great deal on mens fashion clothing, browse our newest collections and categories including men's jeans, clothing, footwear, accessories and much much more...

Bloggers of the Week

Written by Raw Denim on . Posted in Awin, Fashion, General Promotions, Network, Offers/Promotions, Promotion, UK, Voucher Codes

Meet our ETO Bloggers of the Week

Jake Whitehouse

We love how Jake has styled our Black Puffer Jacket with a classic logo tee and a beanie. Make this puffer jacket your go to cover up this season and layer over any outfit for an instant style lift.


Daniel Marin

Menswear fashion blogger Daniel gives us style tips on how to wear our tan chinos, a key trend this season. He's paired them with our black tee and biker style jacket to complete this casual look.

Shop all the looks at

The Best New Menswear Pieces To Buy

Written by Raw Denim on . Posted in Promotion, Awin, Fashion, Fashion, General Promotions, Offers/Promotions, UK

Arket Pima Cotton Crewneck Jumper

The H&M roster has long delivered on stalwart menswear. And the group just got even better, thanks to the launch of Arket, an in-between label that finally clinches the sweet spot between quality, cost, and style.

Cost: £32











ETO Skinny Fit Jeans

Although ETO may not be the natural choice for some new legs, it is now. An immaculate cut is every inch the fashion week corner hanger/redneck beer-swiller.

Cost: £55.99


ETO Grey Knitted Polo Top

Wardrobe staples aren’t sacred. Much like our knitted polo, there’s room (and indeed, encouragement) to mix up the usual suspects – this time, with a grey weaved knit. Slot it under your blazer for an updated way to dress down a suit.

Cost: £34.99


Farer Lander GMT

Swiss watches aren’t all conservative boardroom tickers that you daren’t even bring out of the box. Farer’s Lander GMT (British, but made in Switzerland) is a fine combination of painstaking function – which is reflected in the price tag – and something that genuinely looks great on your wrist.

Cost: £1,175

Dr. Martens 1461 Lace-Up Shoes

The boots that made Dr. Martens famous are hardly office-appropriate. So take it down a few inches with these classic kicks, newly restocked at Amazon – a perfect anchor for punk conventions and head office alike.

Cost: £59

New Balance for J. Crew 997 Camo Sneakers

See, camo isn’t just worn by backing dancers on The X Factor. As the latest partnership between all-American heavyweights New Balance and J. Crew, these 997 kicks go into the jungle without a bountiful use of war paint.

Cost: £160

new website

ETO Jeans New Website Is Here: Go Check It Out

Written by Raw Denim on . Posted in Product Launches, Canada, Fashion, Fashion, Ireland, UK, US

ETO Jeans' new website just launched and the team couldn't be prouder of the final result.

ETO Jeans' new and revamped layout was simplified and shows products with greater detail. We decided to make these changes to facilitate our customers' shopping experience. Since we hope our customers feel like it’s easier to navigate and find specific item, our aim is to make their shopping experiences smoother whilst showing a contemporary and forward-thinking approach.

What's available on the new website?

The new website has two main categories denim and clothing; the new website also has subcategories to keep everything tidy and easier to find.

First of all, you can find the jeans category that has different types of jeans. In denim, you can find different washes and fits available. The fits offered at the moment are tapered, stretch, straight, slim, skinny, ripped, etc.

In addition, the clothing category features products that will pair up nicely with any of the jeans available; these items will also complete any look due to their versatility. In this category tops, knitwear, accessories and denim shorts can be found.

Although ETO Jeans decided to go for a new website, the brand hasn't lost its core goals; ETO still aims to produce high-quality products and keep up with the latest trends. To prove this, we added our Spring/Summer 17 collection to the new website. This collection features colourful tops, stylish shorts and jeans with the latest trending washes.

Take some time to explore the new website, perhaps bookmark or subscribe our newsletter, and be sure to check regularly as we will often add new products.

Finally, if you have any questions about the new site or need any help with your shopping please get in touch via our contact section or email –


Final Clearance

Written by Raw Denim on . Posted in Father's Day, Awin, Canada, Fashion, Fashion, General Promotions, Ireland, Offers/Promotions, Promotion, Seasonal Promotions, UK, US

It's Clearance timeee!

Starting from £6.99, this clearance is an opportunity of a lifetime as all products are under £20.

Some of the items on this sale are the famous ETO shoulder bags in burgundy or white for (now only £6.99), shirts and polos from the ETO Classics collection and some great jeans, as always.


ETO DESIGNER SHOULDER BAG WITH ANCHOR PATTERN DESIGN                                    WAS: £24.99 NOW:£6.99

Bordeaux Mens White Shirt - WAS £34.99 NOW - £14.99

Toulouse Mens Light Blue Polo Shirt - WAS: £24.99 NOW: £9.99


Mens Regular Straight Fit Darkwash Jeans WAS:44.99 - NOW: 19.99

Check our website for more styles and items.

Don't forget to follow all our social media platforms to keep up with all of our news.

Are you going to miss out?

Happy Shopping!

Reflex Jeans Explained By ETO Jeans

Written by Raw Denim on . Posted in Canada, Fashion, Fashion, Ireland, UK, US

Reflex jeans are becoming more and more famous online but we still get a lot of customers asking what they are so we decided to end it; we will clarify what "reflex jeans" are and mention the models we have on offer.

It's very simple, reflex is a type of denim that is very flexible which makes it one of the most comfortable types; by mixing cotton, lycra and polyester we made this amazing creation and couldn't be prouder of it.

The main features of reflex jeans are comfort (as we mentioned before), high elasticity/mobility and excellent fabric recovery - which means no saggy jeans - great right?

More specifically, the fabric is composed by lycra at its core, polyester in the middle and an external layer of cotton for a genuine denim look. "And why is lycra at the middle and not at the corespun?" you ask. Easy, that happens because the two top layers protect the lycra's stretchy factor.

At ETO Jeans we have two reflex jeans' styles and four different washes to please every fashion aficionado.

Super Skinny Reflex Jeans in Dark Wash

Mens Super skinny jeans reflex denim dark blue

These jeans are perfect for any casual look; they feature branded buttons and rivets, highlighted basic stitching details to the back pockets and a PU branded waist label.

These jeans can be easily combined with any basic top or polo. For those who want an adventurous look, they can be combined with a nice top and a leather jacket.


Mens super skinny reflex denim jeans dark wash

Product Code: EM580 DSW £49.99

Super Skinny Reflex Jeans in Midwash

Mens super skinny denim jeans blue

These jeans have the same features as the previous jeans but with a slightly lighter wash.

They go well with a colourful jumper or a nice polo. Accessories are also key to complete the look.


Mens Super skinny jeans denim mid wash

Product Code: EM580 MSW £49.99

Super Skinny Reflex Jeans in Light Stonewash

Mens super skinny reflex jeans light wash Same jeans style but in a light stone wash, perfect for those who don't like dark jeans.

Can be paired up with a basic top and a nice blazer for a business casual look or for date night.

Mens super skinny denim jeans light blue

Product Code: EM580 LSW £49.99

Super Skinny Reflex Jeans in Raw

Mens reflex super skinny jeans raw

Again, a very simple but stylish piece with the same characteristics of the other models but one major difference: the denim on this style hasn't been washed.

They are perfect for a monochromatic look or with any coloured top.


Super skinny reflex raw jeans

Product Code: EM580 RAW £49.99

Tapered Reflex Jeans in Dark Wash

Mens reflex jeans tapered

Finally,  these tapered reflex jeans are perfect for someone looking for a straight fit with a tapered leg, without losing the comfort factor.

denim mens reflex jeans

Product Code: EM595 DW £49.99

Streetstyle: ETO Jeans Choices From April 2017

Written by Raw Denim on . Posted in Canada, Entertainment, Fashion, Fashion, Ireland, UK, US

April is long gone but it was a month  where men's streetstyle rocked:  fashionable outfits and 'gram worth looks were seen everywhere; If you've been living under a rock or just don't have time to keep up with with the latest trends, don't worry, ETO will give you a summary of what to look for/what was hot in the streets.


streetstyle embroidery jacket

As mentioned before,  embroidery is a big trend this Spring and it's possible to see it more and more in various pieces from high street to runway brands.

Denim jackets with embroidery are always a safe, easy piece to style but if you're feeling more adventurous, get a pair of trousers or a shirt with this trend and you won't regret it!

Alexander McQueen SS17

McQueen SS17 Copyright © 2013 infinitas.
Article Photo for Denim Jeans Observer


streetstyle April layering

streetstyle layering wool

Both convenient and stylish, this trend is perfect for Spring: for those days where it's cold but not too cold in the morning and then it gets warm in the afternoon.

Don't be afraid to mix different textures but make sure you don't go too overboard: you don't want to risk looking like a snowball.

Lanvin Menswear 2017

Lanvin Spring 2017 Menswear Fashion Show Details

Chinos - perfect for casual or formal looks

streetstyle chinos

streetstyle chinos casual look

A must for Spring/Summer time, chinos are in most streetstyle pictures. The best thing about chinos: versatility and soft and breathable fabric.

Where to get these streetstyle pieces?





Most items are available in the high street or online but we selected a few of our favourites.

Pro tip: When layering, don't be afraid to try the classic "shirt-knit-jacket", "knit-on-knit" and/or "shirt-suit-coat" combos.

We're pretty sure your streetstyle game will be strong!















ETO Jeans new shorts and tops for the warmer seasons

Written by Raw Denim on . Posted in Awin, Canada, Fashion, Ireland, UK, US

Our new shorts and tops are stylish, edgy and colourful pieces for you to enjoy in the sun.

Warmer days are here and one thing is definitely happening: men all over are obsessing with the next pair of shorts that will allow them to show off their beautiful legs; This usually means two things, they are either raiding their wardrobe in hopes of finding an item that fits this year's trends or they're looking at every shop display/website in hopes of finding that perfect pair of shorts.

If you identify with the second option or just want to get a new pair of shorts, our new arrivals might give you the inspiration you were looking for.

This week, we feature some new products that just got here and we would love your opinion on them. Get rid of all your old shorts, come to our website and start shopping today!


EMS601 LSW - £34.99


EMS601 BLUE ACID - £34.99


Jeans are easy but cut short, denim is risky business. Too far below the knee, and you’re wearing what could be misconstrued as pedal pushers, but opt for a pair that’s too short and suddenly you’re a 1990s Playgirl cover.

Since neither situation is particularly desirable, look for the ideal in-between. What’s that? A pair that’s cut slim, but not skinny, and which ends a couple of inches above your knee. Oh, and hold the rips. (Unless your life is one very long, very weird Take That throwback-themed party.) -

As the fashion blog FashionBeans mentions, men need to be careful when planning their outfits with denim shorts as they don't want to look like they didn't make an effort/they just got back from the beach 5 minutes ago. These stylish shorts have cut and sewed details ripped and repaired features for added style and come in two different washes.

At ETO, the shorts are designed to make people look as trendy as possible and this season's options are no different. These stylish shorts have cut and sewed details ripped and repaired features for added style and come in two different washes.

The shorts that just arrived have cut and sewed details ripped and repaired features for added style and come in two different washes.

They are available from our website for only £34.99.




ETS539 BLUE - £24.99



EPL527 White - £24.99

Short sleeved tops are essential during spring/summer time and it's always a good idea to invest in breathable, loose materials without having to compromise on looks and style.

Our tops are made with premium materials that allow you to be comfortably stylish all day. They feature branding details and come in different colours/ versions (t-shirt or polo).

Both tops are available at our website for the price of £24.99.


20% Off Your Second Item From ETO Jeans!

Written by Raw Denim on . Posted in Christmas, Christmas Promotion, Fashion, General Promotions, Offers/Promotions, Promotion

Hi guys

We're excited to offer you a fantastic new promotion we've cooked up exclusively for our customers!

Get 20% off your order when you purchase 2 items all you need to do is add them to your cart and indexthe discount will be applied automatically.

For a few ideas on what you can where together why not take a look at our special Lookbook designs, or if you'd prefer to browse around check out our men's section directly!






Written by Raw Denim on . Posted in Affiliate Window, Awin, Black Friday / Cyber Monday, Canada, Fashion, Fashion, General Promotions, Ireland, Offers/Promotions, Promotion, Promotion Type, Seasonal Promotions, UK, US, Voucher Codes

Black Friday

Hey everyone as a special 4 day offer ETO Jeans would like to give you our biggest offer yet 25% off everything!

So come on, all you need to do is



  •  Add whatever you like to your basket


  •  Put in the code BLACKFRIDAY


  •  Get 25% off your order


  • Last but not least enjoy yourself!






50% Off Selected Jackets!

Written by Raw Denim on . Posted in Awin, Canada, Fashion, Fashion, General Promotions, Ireland, Network, Offers/Promotions, Promotion, Promotion Type, UK, US, Voucher Codes

Hi there,

We’ve created this thread just to let you know exactly which coupons/ promotions we currently have live. Publisher and customer satisfaction are very important so please give us a call or drop us an email at for any specific banners or ads you require.

We would love any suggestions you may have regarding exclusive codes/ promotions, we’re always open to new ideas so let us know!

Contact us at 0333 321 6677 or for more information or to discuss any individual requirements.

For now however we are happy to announce our new offer!

50% Off Selected Jackets When Purchasing A Pair Of ETO Jeans


Although the offer is no longer showing for our non-referred customers we are providing a coupon exclusively for our affiliates, please see our profile for a copy of the banner.

Code- JACKET50

Quick Before Time Runs Out...

Written by Raw Denim on . Posted in Affiliate Incentive, Affiliate Window, Awin, Christmas Promotion, Fashion, Fashion, Network, Network, Offers/Promotions, Promotion Type

JacketsBanner copy1


We're giving all our affiliates a chance to win £100 worth of vouchers from a retailer of your choice.

All you have to do is one of the following.


  • Write a post about ETO Jeans featuring at least 2 product images and a minimum of 150 words.


  • Showcase at least 3 of your favorite items from collection and explain why you like them in 100 words or more


  •  Choose 6 products and post them on either facebook, twitter, instagram, pintrest or google +


Then send a screenshot or a link of  your content to to enter. You can enter more than once. 


ETO Jeans Launch on Affiliate Window!

Written by Raw Denim on . Posted in Programme Launches

ETO Jeans Launches on Affiliate Window!

Go to / Join Merchant

We are excited to announce the launch of “ETO Jeans” at Affiliate Window.

About ETO Jeans

ETO Jeans is a leading contemporary designer of men's urban fashion launched in 2007. ETO jeans is known to stand out from the masses and to pay particular attention to detail.


In a short space of time since our inception, we have featured in UK's top fashion consumer titles such as Menswear Insight, Drapers, FHM and GQ magazines. We are also featured in the English Premier League Football. Campaigns | Designer Menswear | ETO Jeans


Seasonally we present our new mens designs, constantly updating and broadening our plans. Studying the hottest looks of the term and incorporating these into our designs.


We offer fantastic deals such as Free Next Day UK Delivery, Worldwide shipping and Exclusive discounts for both our domestic and international customers. We also offer payment options in GBP, USD and EUR.


We have two options for affiliates as seen below, please state which one you are interested in when contacting us.


Product Review Affiliate

Ideally this is for if you have a blog/online magazine focusing on men’s fashion.
We will send you a free item from our website ( if you have any requests please let us know and we will try to accommodate you. You can then write a review of the item, any sale referred will give you a commission of 6-8% depending on other circumstances as shown below.




Regular Affiliate

This is an easy option for regular websites if a banner or ad can be placed on your website then you can make from 6-8% on commission from any customers you refer to our site.




  • 6% commission (7% commission special launch offer until 31st October 2014)
  • Regularly Updated Creative Banners and Ads in Multiple Sizes
  • This Seasons Collection
  • Exclusive Voucher Codes Available
  • You will have a dedicated affiliate manager for 24/7 support –
  • Additional rewards such as an outfit worth £100 or free plane tickets to Spain will be given to our best Affiliates.
  • Our dedicated team will provide a weekly updated product feed and newsletters of ETO Jeans, events and current promotions to our affiliates.
  • Our design team works daily to provide you the best banner graphics to boost your sales.
  • With an in house graphic design team you will receive 100% design support guaranteed!


For a chance to win £100 worth of vouchers from a retailer of your choice simply do one of the following-


1- Write a post on your website/ blog about ETO Jeans featuring at least 2 product images and a minimum of 150 words.

2- Showcase at least 3 of your favorite items from the current collection and explain why you like them in 100 words or more.

3- Choose 6 products and post them on either twitter, instagram, pintrest or google +

Send a screenshot or a link to your content to to enter. You can enter more than once.


Join our affiliate programme today!


If you have any question about the program please contact us on or on

0333 321 6677


The ETO Jeans Affiliate marketing team