Author Archive


Attribute Digital is an agency specialising in online marketing for fashion brands. Clients include House of Holland and Uniform Wares.

Uniform Wares now live on Affiliate Window.

Written by AttributeDigital on . Posted in Programme Launches

Attribute Digital are delighted to announce the launch of the affiliate program for Uniform Wares.

Uniform Wares designs and produces timepieces based around a philosophy that is firmly rooted in contemporary British design and engineering.

Its wristwatches are intended for everyday use by individuals with an eye for meticulous detailing and a passion for diligent, modern design. Established in 2009 by product designers, Oliver Fowles and Patrick Bek, the Uniform Wares aesthetic has been tailored with longevity in mind and a firm belief in design with a practical and visual permanence.

Each collection is intentionally pared down and characterised by distinct form, considered use of materials and unique combinations of traditional horological details with robust engineered surface finishes. While the movements are handpicked from the best Japanese and Swiss manufacturers, every other component part of a Uniform Wares timepiece, from the CNC- machined cases to the hand drawn font on the back of each case, is conceived, developed and designed in the company’s London offices

Our Unique Selling Points are as follows:

  • 2 year warranty on all watches.
  • All UW watches contain Swiss and Japanese movements.
  • Our current and future watches are fully serviceable at our dedicated Uniform Wares repair centre.
  • All watch purchases from the UW website receive a limited edition Pattern Series postcard designed by a well known artist. A new print is released four times a year.
  • UW regularly collaborates with likeminded people in the creative industries to produce one off projects and items.
  • New products are launched during London Design Festival each year.
  • Easy to use website with fast and secure online payments.
  • Next day delivery available within the UK, EU, US and CAN (order before 1pm) with rest of world delivery being 2-4 working days.
  • Fast and helpful customer service.

The benefits for our Affiliates are :

  • 10% commission on all products . Our highest value timepiece is £620.
  • A dedicated, experienced affiliate manager at on hand to help guide affiliates with the best ways to promote the Uniform Wares brand, its best sellers and how to improve conversion rates.
  • An association with a high-profile, British watch brand with a reputation for creating best-selling watches firmly rooted in contemporary British design and engineering.
  • Active affiliate promotion across Uniform Wares' marketing channels and social media platforms.
  • Fast approval and validation of sales.

We are keen to work with affiliates in the fashion sector, and would love to hear from if you would like to promote Uniform Wares.

Peter Headen