22nd July 2013

Publisher News

In industry news this week, we’re already gearing up for Performance Marketing Insights London (formerly a4uexpo London), which will be rocking into town on October 29th and 30th to provide a key highlight in the performance marketing calendar. Learn more about why you should attend and stay ahead of the crowd by purchasing your Earlybird rate tickets now. We will be sharing our highlights across a number of our platforms in the run up the two day event, so be sure to stay on top of the latest expo talk by following us on our blog, Twitter and Facebook.

August 10th and 11th will bring together over 100 programmers from across the country to participate in a full day, non-stop coding extravaganza known as LeedsHack. Recognising the importance of supporting technical innovation in the industry from the grassroots, we are once again delighted to sponsor the fourth annual 24 hour hack event. LeedsHack is the brainchild of Dom Hodgson; a long serving member of the performance marketing community and organiser of the Think Visibility conferences. Get your tickets here.

In other events news, the date for the July IAB AMC assembly meeting and summer social has been confirmed as Thursday 25th July in central London. Register your interest in order to attend one or both events. The meeting will focus on all updates from the team as well as progress reports on any 2013 projects.

Finally, in the world of editorial, our Client Strategist, Matt Swan recently penned a feature discussing the ways in which the performance marketing industry is driven by data insights. The Internet Advertising Bureau figures released earlier this year in conjunction with PWC showcased the value of the channel and highlighted the ways in which the industry has matured in the past few years. Read the full article for yourself live on Drapers.

Until next time,

Jasmin Hassan
Online Editor

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