Publisher Tips
If you have more links, better keyword targeting and better content on a page, why could your competitors still outrank you on Google?
Have you ever looked at a competitor’s page which is outranking you on search engines, and found it to be of lower quality than yours, in terms of SEO keyword targeting, it’s content and the number of links pointing to it?
There are other reasons why a competitor’s page may be outranking you, and questions which you can ask to assess your competitor’s additional strengths:
a). Domain based features
Does your competitor’s brand name or domain have greater trust and/or authority?
b). Page based features
Are you providing a unique value to your users? Something which stand out and is in some way exceptional?
If people are clicking away from your site, back on to their search results, then you haven’t provided them with what they are looking for, and Google will pick up on this.
c). Listing based features
Does your listing in search results (meta title and meta description) give searchers something which they would want to click on a higher percentage of times than your competitors?
If people are willing to scroll down and click on your page, then Google will reward this with higher search positioning.
d). External links
It’s not just the number of links which you have pointing to a page, but also the variety.
Growth rate of links can also be more important than just the quantity.
e). Vertical biasing
Are you showing up high in local based search results?
Are you performing well on mobile?
Are people clicking more on video, news or other media search results?
Advertiser Profile
Muubaa
Contact
Kamala Johal
Sector
Clothing and Accessories
Which months are most important for your brand? When are your key sales periods?
The start of a new season is always very important, as is the winter season when people are actively looking for leather jacket wear!
What do you think is the next big thing for performance marketing?
Video is an exciting prospect for performance marketing and I think we will start to see more of this in the affiliate space.
Which methods have you found most effectively to motivate your publishers?
The programme has just launched so we are still looking into opportunities to incentivise publishers. Increased commissions and exclusives have always worked well. We are also keen to look into the prospect of running competitions to motivate publishers and generally working more closely together.
What’s the best piece of performance marketing advice you have been given?
Tracking. It is critical to be able to track across all segments of your marketing mix, to understand how each marketing channel interacts with each other and to implement a sensible attribution weighting that is right for your brand. Without robust tracking and analytics your performance marketing efforts will be hampered.
If you could change one aspect of the industry, what would it be and why?
I would like to see more events for advertisers and publishers to meet. It would be good to be able to interact more!
Who is your hero?
Spiderman.
Can you recommend a film or two to the publisher community?
The Great Gatsby.
Tell us something that publishers might not know about your programme?
Muubaa has a strong celebrity following, with the likes of Cheryl Cole, Nicole Scherzinger, Emeli Sande and Millie Mackintosh wearing the brand.
Join the programme now!
