Publisher Tips
Google Plus’s increased effect on search results
It was always on the cards that Google was going to increase the influence that Google Plus would have on search results. And, low and behold, in recent months this influence is showing itself in a big way.
Now, posts which somebody in your Google Plus circles has shared and posts written by pages which you have +1’d are showing up higher, even for very general terms (when you are signed in).
What’s more, Google is now intelligent enough to know when a Google Plus post is about a given topic, even when the specific words from a query don’t appear within that post. So, it is using semantics to better understand Google Plus content.
What does this mean for marketers?
– The audience of Google Plus is more reachable.
– It is easier to rank, if you just get people to follow and share your content via Google Plus. This takes less work and time than traditional SEO methods.
– Having some key influencers share your content on Google Plus will now have a bigger impact.
But be warned
Don’t go over the top, sharing everything and anything from your site. Google will be intelligent enough to use sharing and usage statistics, to know when you are going over the top.
One final tip
Only recent (posted from a week to a month ago) Google Plus content will show up predominantly. So, if you really want to rank for a given phrase or topic, make sure that you are creating and sharing these posts regularly.
Advertiser Profile
MOO.COM
Contact
Rob Young
Sector
Office Supplies
Tell us something that publishers might not know about your programme?
We’re planning to launch bonuses for affiliates based on number of orders you send our way, starting from the first order placed.
Which months are most important for your brand? When are your key sales periods?
Between April and June and September through November are our busiest periods. We also run four or more sales per year, which are very popular with our new and existing customers.
What do you think is the next big thing for performance marketing?
A strange angle perhaps, but coming from a strong tech and ‘only online’ background, it’s nice to be working with tangible products again. With the advancements seen on Google with PPC Images and big online firms buying up brick and mortar, strangely I think the next big thing is going to be successfully marrying an offline/online experience better than ever.
Which methods have you found most effectively to motivate your publishers?
We’re making a conscious effort now to keep our creative up to date and fresh. We have been growing our creative team rapidly, ensuring we handle as much in-house as possible and are able to provide our publishers with the right tools to do the job.
What technological innovation would you like to see in performance marketing?
I think it’s about time emails were a little more interactive, don’t you?
What’s the best piece of performance marketing advice you have been given?
Test lots, fail fast, learn quickly.
If you could change one aspect of the industry, what would it be and why?
I’d regulate all affiliate conferences and ensure they all happen in either Amsterdam or Vegas as I feel this makes most sense.
Who is your hero?
Keith Floyd.
Can you recommend a film or two to the publisher community?
Only if you promise not to hold them against me; Top Gun & Tears of the Sun.
Which one website gets you through the day?
SoundCloud.com
Which one thing would we always find in your refrigerator?
A rather disturbing collection of chili sauces.
Do you have any new/big plans for the next few months that publishers should know about?
Now that would be telling…but think BIG!
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