We have some really exciting news for you today all of which will enable you to target users more specifically, and increase brand recognition so you can start to make some real revenues from our programme.
We launched our TV campaign on Saturday with a spot on the X Factor (London and Central). If you haven’t seen it please visit our site for a look: (http://www.wowcher.co.uk/tvadverts.html). We will have aprox. 30 spots per day for the next seven weeks and then further invest is planned for January. This is a huge investment in our brand and one of the biggest daily deals sites brand spend ever in the UK
In addition we are spending on online, radio (we have a promotion on Heart’s Breakfast all of this week with Jamie and Emma), VOD and press. Those in London may have seen our Metro cover wrap this morning.
To coincide with this we have uploaded new sets of banners (MPUS and Skys) and will up loading 468s and leaders in the next day or two. These are based on each of our deal categories (like eating out, fashion and beauty) and we will also upload dynamic creative later this week pulling in our deal of that day. All of which should see an increase in conversion to sale
To help celebrate this we are holding our 10% commission rate for another month – through to the end of October so strike while the iron is hot!!
Thanks to all of our publishers who have fed back on the product feed, to which we will be making two important additions:
• Valid to date
• Deal location (including address experience)
We expect these changes to live sometime in the next week
Thanks and do let us know if there is anything we can help you with.
The Affiliate Team