Walt Disney Travel - January Campaign
Hello,
Hope you are well. As you will know our current November campaign has come to an end, please can you ensure all banners are removed. You can replace these with the generic banners currently in the system and can use these throughout non-campaign periods. Michelle will be loading these into the AWIN interface today.
We would also like to let you know about the January campaign we have beginning on the 19th December. We will be running with two main lead in messages, if you are able to facilitate dynamic media banners you will be hosting our strongest offer, this will be a flight inclusive Disney package lead in price per person. This banner will be available through your Affiliate Window account as a standard flash banner:
Book your 2014 Walt Disney World holiday before 3 March and enjoy a 7 night stay in a Disney Hotel plus flights from only £749 per person.
(whilst set fare is available – this will then be updated dynamically)
This is the price and message we will be leading with online and through our media channels If you wish to publish this price in site copy please can you inform me, so I am able to notify you if the offer sells out and needs updating. If however, you cannot use the flash banners, we will be providing static banners with a secondary offer of a Hotel & Ticket package lead in price per person per night:
‘Book your 2014 Walt Disney World holiday before 3 March and enjoy a Disney Hotel & Ticket package from only £32 per person per night’.
Offer and goal: Through January we will have some great TV coverage (460 GRPs) with a brand TV spot – driving emotional intent, so will need your support to help convert this demand! We are really hoping for a pickup in room nights during this campaign, especially as this price is AVAILABLE during school holidays!
Where space permits please use the below product message
With 6 Disney parks and so many things to do, Walt Disney World Resort in Florida is the one holiday destination where you will find something for everyone in your family to enjoy – giving you fun and quality time together.
Banners: will be uploaded by Friday 13th December and will all click through to :
http://www.awin1.com/cread.php?awinmid=2632&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.disneypackages.co.uk
Other media:
Along with the support through the affiliate channel, the January campaign will be supported through:
- Display on the Web
- Paid search
- Video on demand, the lead in price will be featured
- Email shots to the Disney database
- Social activities: including promoted posts, and FB targeted ads
Dates to remember:
- Online will start on 26th December
- TV 1st January and be on until 2nd February
Terms and conditions of offer:
7 Night Disney Hotel and Flight package from £749 per person – Limited availability
Offer price is per person and based on 2 adults and 2 children (aged 3-12) sharing a standard room for 7 nights at Disney’s All Star Music Hotel including Monarch return economy flights including all taxes, fees and charges departing 24th May from London, Gatwick, UK when booked through Walt Disney Travel Company. Offer is available to book from 18th December 2013 – 3rd March 2014 inclusive. Price is correct as of #DATE# but is subject to change and availability. Prices quoted are for flight and accommodation only (no tickets included). Can be combined with Walt Disney World’s 14 for 7 day ticket offer but not with any other offer.
Disney Hotel Stay and Ticket from £32 per person, per night
£32 per person, per night price point is based on a 2 week holiday for 2 adults and 2 children (aged 3-9) sharing a standard room at Disney’s All Star Music for stays between 24th August – 30th September 2014 and includes Disney’s Ultimate 14 day ticket for the price of 7 offer. Offer is available to book from 18th December 2013 – 3rd March 2014 inclusive, booking must include 5 night minimum stay and purchase of Disney's Ultimate ticket for all party members. All rates are subject to availability.
14 Day Ticket for the price of 7 offer
Offer is available for all Walt Disney World Hotel bookings until 3rd March 2014 for arrivals throughout 2014. For this time the 14 day ticket (Disney's 14-day Ultimate Ticket) is available for the price of a 7 day ticket (Disney's 7 - Day Ultimate Ticket) if purchased in one transaction with a Walt Disney World Hotel stay (5 nights minimum stay required). Disney's 14-day Ultimate Ticket expires 14 days from first day of use. Child ages 3-9 years (on day of first use).
As always, if you have any questions, please feel free to email myself or Michelle.
Magical Regards,
Zoe Minney
Disney@affiliatewindow.com