UT: WEEKLY SHONEN JUMP 50TH ANNIVERSARY FINAL DROP
Launch: 19th July
New UT collection celebrating the 50th anniversary of "WEEKLY SHONEN JUMP", the bestselling comic in Japan! From classics to the newest hits, the T-shirts will take you back to the most dramatic scenes and episodes.
Among the animes for this 3rd drop, we will have One Piece, Hunter x Hunter, Dragon Ball, Yu-Yu-Hakusho, NARUTO, MY HERO ACADEMIA, SaikiKusuo, ANSATSU-KYOSHITSU, Black Clover, WORLD TRIGGER.
T-shirts will be available for adults (men & women) as well as for kids.
FOCUS ON EZY ANKLE PANTS
Launch: July through to October
Show some ankle, show some style.
W: Easy Comfort anywhere and anytime
M: UQ’s ankle pants are easy and on trend
Three-phase communication story:
1. Summer-Fall (window, first introduction on owned channels)
2. Fall (key moment ‘back to work’; media buy and influencers)
3. Winter (styling, how to keep wearing ankle pants, even in winter)
UT: JEAN-MICHEL BASQUIAT THE NOTEBOOKS
Brooklyn-based artist, Jean-Michel Basquiat kept notebooks filled with poetry, images, words, sketches and personal observations in varying topics from popular culture to race, class and world history. Some of these themes and iconic images recur in Basquiat's paintings and other works. The notebooks clearly show Basquiat's profound interest in urban culture, specifically in New York, including street and pop art, hip hop and politics.
Uniqlo Affiliate Team