Under Armour: New I WILL Brand Campaign, Collection Spotlights & Top Sellers

Written by jenawin on February 20, 2013. Posted in Awin, Fashion, Network, Offers/Promotions, Promotion, Promotion Type, Sector, Sports

Hello Affiliates,

We wanted to share exciting news that Under Armour recently launched its biggest ever global marketing campaign, I WILL™. Featuring Under Armour's iconic I WILL trademark, the campaign brings to life the passion and determination that drives all athletes and Under Armour's commitment to engineering innovative products that provide real performance advantages.

What Does This Mean For You?
Promoting this campaign is a great way to capture customer interest and excitement surrounding the brand. If your audience includes shoppers looking for innovative athletic apparel, make sure to grab their attention with our new products, including:

• UA Spine Venom – Our latest footwear innovation featuring lightweight cushioning and flexible support.
• UA Sports Bras – featuring a selection for mid and high impact workouts, including Armour Bra®, sized to fit both band and cup for the perfect performance fit

I WILL Banner and text creative are now available in the Affiliate Window interface. Banner sizes include: 120x90, 120x600, 125x125, 160x600, 180x150, 200x200, 300x250, 486x60, 728x90.

Other Campaign Spotlights

Tottenham Hotspur – As the Official Technical Partner of Tottenham Hotspur FC, our collection of Spurs gear includes kits and tops, bottoms and outerwear for men, women, boys and girls

Code:

http://www.awin1.com/cread.php?awinmid=3279&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.underarmour.com%2Fshop%2Fuk%2Fen%2Fteams%2Ftottenham-hotspur%2Fgear

Welsh Rugby Union – Show your support for the WRU with a variety of apparel ranging from authentic jerseys for men to youth shorts

Code:

http://www.awin1.com/cread.php?awinmid=3279&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.underarmour.com%2Fshop%2Fuk%2Fen%2Fwelsh-rugby-union

Current Top Sellers
Our current top 5 performing products for Under Armour UK in the affiliate channel are:

Men’s HeatGear Sonic Compression Shorts
£24

Meet HeatGear® Sonic: UA’s newest and greatest baselayer innovation. We started the “performance” revolution with our original HeatGear® compression—the ultra-tight fit that increases muscle power…and makes you feel invincible. This latest UA fabric wears like a second skin so you get the same powerful compression, plus extreme comfort for all-day wear.

Code:

http://www.awin1.com/cread.php?awinmid=3279&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.underarmour.com%2Fshop%2Fuk%2Fen%2F1236237%2Fpid1236237-003

Men's UA Tech Shortsleeve T-Shirt
£18

Picture your favorite T-shirt. Got it? Okay. Now let’s put it to the UA challenge. Your favorite against ours. But to be fair, ours isn’t an ordinary shortsleeve T-shirt. Our Men’s UA Tech™ T-Shirt is built with technology that makes you better, from serious cross training to hard gym workouts. It’s lightweight—really lightweight—and it wicks sweat fast so you’re never weighed down. But to totally crush the standard for a great T-shirt, our HeatGear® fabric also gives you unparalleled stretch and flexibility. Something yesteryear’s T-shirt never saw coming. Ready for a new favorite? Get the shirt that started it all, so you can finish—faster, stronger, and bigger.

Code:

http://www.awin1.com/cread.php?awinmid=3279&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.underarmour.com%2Fshop%2Fuk%2Fen%2Fmens-ua-tech-shortsleeve-tshirt%2Fpid1229078-403

Men’s UA Micro G Defend Training Shoes
£65

The UA Defend is designed to keep up, no matter where your run takes you. On the field, on the track, and everywhere in between, it blends the stability and support of a training shoe with the lightweight, sweat-wicking performance you expect from a UA running shoe.

Code:

http://www.awin1.com/cread.php?awinmid=3279&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.underarmour.com%2Fshop%2Fuk%2Fen%2Fmens-ua-defend-training-shoes%2Fpid1231456-790

Men's UA ColdGear Fitted Longsleeve Crew
£38

You don’t stop when the weather turns cold. And you don’t always need the game-day squeeze of compression. We heard you. And we answered with the Men’s ColdGear® Fitted Longsleeve Crew. It splits the difference to give you the looser-stretch comfort you asked for with cold-weather, core-warming performance you demand. The dual-layer fabric will wick away the sweaty proof of your labor and hold down odor. Use the ColdGear® Fitted Crew, in any sport, as a layer or by itself, for superior warmth without the weight.

Code:

http://www.awin1.com/cread.php?awinmid=3279&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.underarmour.com%2Fshop%2Fuk%2Fen%2Fmens-ua-coldgear-fitted-crew%2Fpid1215484-001

Men’s UA Imminent Run ¼ Zip
£48

Ultra-light and designed with the perfect streamlined—but not too tight—fit. It also has smooth seams and stretch to move when you do, It’s the kind of gear that just makes you want to run.

Code:

http://www.awin1.com/cread.php?awinmid=3279&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.underarmour.com%2Fshop%2Fuk%2Fen%2F1236179%2Fpid1236179-731

Remember to replace !!!id!!! with your own affiliate ID

If you have any questions or requests, send us an email at affiliates@underarmour.com

Thanks,
Amy Ely
Under Armour Affiliate Manager