Ted Baker SS18 Collection Launches: In the Palace Gardens & On the Bright Side
Dear Ted Baker Partners,
Blending an eclectic mix or tradition and opulence with fresh, contemporary silhouettes, Ted’s womenswear for the season takes its lead inspiration from the majesty of British royal palaces and their magnificent outdoor wonderlands. With graceful elegance and a gilt-edged approach to detail (plus a penchant for a languorous afternoon nap al fresco), the season allows the softer side of stately to shine brightly amid a blossoming garden.
Full skirts and splendid dresses combine sculptural silhouettes with elongated yet flattering cuts. Asymmetric shapes, soft frill details and elegant pleating run throughout the collection, adding a touch of regal drama. This feeling is reinforced with lavish and lustrous jacquards which contrast with delicate lace and fluid chiffons for a stately yet modern quality.
When it comes to accessories, pearls continue their reign, while signature prints of the collection are also translated into bags and footwear to complete the coordinated dressing message. Key handbag styles are updated with textured, embossed bow-detail that’s designed to make a grandiose statement.
Gone to where the weather suits his clothes, this season finds Ted shaking off a lengthy hibernation and catching up on his colour quota. Shot through with a much-needed dose of Vitamin D, this season imagines the carefree lightness of a summer vacation long overdue.
Embracing new ways to wear, Ted’s celebrated tailoring gets a revamp; unconstructed blazers, sporty details and slim-fit cropped trousers create a contemporary look, designed to be dressed-down with a t-shirt and luxe trainers. Linings hark back to a classier time through mid-century graphic prints in key colourways.
The perennially popular bomber reappears in impactful patterns, alongside more minimal outwear, from smart zip blousons to lightweight water-repellent macs with technical details. Leather luggage styles from AW17 are redressed in tones that mirrors the collection.
New banners are available labelled as SS17.
If you have any question, please don’t hesitate to contact us,
Ted Baker Affiliates