Ted Baker SS17 Collection Launches: Keeping Up With The Bakers
Dear Ted Baker partners,
Peer over the picket fence for a glimpse of the SS17 collections everyone’s talking about.
The Bakers are new in town and they’ve already made quite the name for themselves. Tailor’s Lane – with its perpetual barbecues, vigorous bonnet buffing and nocturnal topiary – may appear the picture of suburban utopia, yet beneath the airs and graces of polite society lies a strange undercurrent… a community fixated on appearances. But little do their nosy neighbors know, when it comes to affairs of style The Bakers always have the upper hand.
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Stake your claim to the good life in laidback menswear with a quietly competitive streak. Relaxed shapes sport striped trims and performance fabrics – such as neoprene and bonded jersey – to keep would-be rivals on their toes. Impressive details like rubberised zip cords and bungee-style pullers are pointedly placed in the spirit of one-upmanship.
Raise a few eyebrows with offbeat, chalky tones. Cloudy petrol and dusky pink, accented with bright blues and outrageous reds will set curtains twitching all over town. Texture is highly sought-after this season, with a hankering for suede bomber jackets, nylon outerwear, mouliné, and link stitching on knitwear that borders on obsession.
Printed linings attract jealous stares, with enviable depictions of meticulously trimmed gardens making for a cause célèbre. Bags fit right in with the sports luxe trend with their rubberised leather finish. New scuba fabric shapes are a tantalising addition, the branded webbing and orange contrast zip pullers the subject of fierce fascination.
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Ted’s womenswear causes a stir this Spring Summer with brazen femininity and unabashed romanticism. Classic silhouettes boast pristine lines and architectural folds across pieces in which to see and be seen. Soft shades of silver grey, cream and pretty pink form a delicate palette, accented with audacious pops of shocking pink, canary yellow and cobalt blue to pique one’s interest.
Textures are beyond reproach, with all the juicy details dished out and placed just so: sheer burnout organza, lustrous satin and printed jacquard embellished with 3D flowers, a few of the gossip-worthy highlights. Prints are unrivalled, with hand-drawn manicured gardens, enticing pearls and layered oriental blossoms – nothing short of sensational.
Accessories demand attention, with Ted’s signature bow snatching the limelight on strappy stiletto sandals and structured handbags featuring daring statement clasps and timeless top handles. Challenging the status quo are an equally elegant selection of backpacks in a new softer, rounder shape and available in scandalous pastel pink and desirable floral.
…Welcome to the neighbourhood!
Please link to the below pages
Menswear: http://www.tedbaker.com/uk/Mens/Clothing/New-Arrivals/c/M_Clothing_New_Arrivals
Womenswear: http://www.tedbaker.com/uk/Womens/Clothing/New-Arrivals/c/Womens_Clothing_New_Arrivals
New banners are available labelled as SS17
If you have any questions, please don't hesitate to contact us,
Ted Baker Affiliates
mira.nykanen@ogilvy.com