Posts Tagged ‘Sustainability’

CASE STUDY: I Love Wallpaper - Putting Personality Into Packaging

Written by PrioryDirect on . Posted in Awin, Business Services (B2B), Business Services (B2B), UK

For almost three decades, I Love Wallpaper have been dedicated to helping the British public find their own unique style and create homes they adore, as they have the belief that walls simply have more to say than ‘magnolia.’

With that ambition in mind, and with over 500 designs in their range, I Love Wallpaper introduced a sample service, so customers could see physical samples and try out wallpaper designs before they buy.

And when it comes to samples packaging, it couldn’t be more critical to spend the time getting it right, as it’s often where your customer will first meet your brand in a physical sense - and first impressions go an awfully long way.

I Love Wallpaper were using one of our old stock packaging solutions, silver metallic foil mailers, for sending out their samples. These mailers are certainly striking and eye-catching, but they don’t represent the I Love Wallpaper brand, what they’re about, nor in keeping with the brand’s values, and most significantly, they don’t speak for the high quality and premium customer experience you get with I Love Wallpaper.

So, step aside unbranded, unprotective, non-eco-friendly mailing bags, and say hello to stand-out design, beautifully printed, sustainably made envelopes, whilst being a physical representation and delivering on their wider brand goal of making achieving eye-catching design effortless.

Story

These printed envelopes deliver in so many ways for I Love Wallpaper - and most notably in the way they make an instant, eye-catching, high quality feeling impression before the mailer is even opened. When these envelopes are put through potential customers’ letterboxes, there’s no question who the mail is from, it stands out from the rest, and ultimately goes to show how powerful some wallpaper can be!

Product

Instead of pursuing a branded version of the metallic foil mailers, we worked with I Love Wallpaper to find a more suitable packaging solution which not only offered better protection to the samples, but to the planet too. The cardboard mailers at the base of this solution are manufactured from sustainable sources in the UK (unlike the metallic foil mailers which were made in China), and are also fully recyclable and completely plastic free. And the good news doesn’t stop there as the cardboard lends extra rigidity to keep the samples flat, but it’s still lightweight enough to not add to postal charges. A real winner all round!

Print

These envelopes are fully digitally printed; giving a fully encompassing design which can be easily changed and updated as and when I Love Wallpaper want to. A flexible design, in more ways than one, which suits a brand who wants to effortlessly ensure their packaging reflects how they keep on top of changing trends and designs.

Sustainability

Like thousands of businesses, I Love Wallpaper are on their own sustainability journey, as they’ve made their commitment to the planet, and their customers, that they will be making their wallpaper from sustainably sourced materials. As a business, that’s a big decision to make, and so it’s very important that the messaging from the brand is consistent throughout - afterall, spending time, money, and effort on ensuring the product is as eco friendly as possible, but then choosing packaging which is on the other end of the spectrum can really let down the brand, and how customers perceive it. 

By changing from the unrecyclable silver metallic foil mailers, I Love Wallpaper have removed unnecessary plastic from their packaging, and instead have a fully recyclable solution with eco symbols to explain it to customers. They’re also finding, because of the stand-out design, that customers are choosing to re-use the envelopes for storing samples, papers, and other documents too.

Summary

We just love these stylish mailers. If you needed inspiration for putting personality into your packaging, you couldn't get much better than this!

As an online retailer, offering a samples service can really help, particularly where customers are used to buying the types of products you sell in physical stores. Whilst it may seem like an unnecessary business expense at the start, you really shouldn’t underestimate the power and importance which samples can have; offering an opportunity to not just send out what was requested, but get an early brand impression with your potential new customer, meaning they can really get a complete picture of who your company is. 

I Love Wallpaper have proved that you don't have to choose between sustainable and beautiful - you really can have both, and we'd love to help you achieve this too. We have a team of experts on hand to help and advise you on packaging which ticks all your boxes. Take a look at what we can do, or get in touch with our team to discuss your hopes, dreams, and goals (for your packaging, not on a personal level - don't get us wrong, the team are great listeners, they just may not be able to give you a breakdown for how you can become a millionaire overnight), and they'll be there to help create the perfect solution you need, guiding you through it every step of the way.

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Chloe Winsper | cjw@priorydirect.co.uk | Samantha Holmes | sgh@priorydirect.co.uk | Lauren Churcher | lrc@priorydirect.co.uk

Amazon 2020 Sustainability Report - How Green Are The Ecommerce Giant?

Written by PrioryDirect on . Posted in Awin, Business Services (B2B), Business Services (B2B), UK, Uncategorized

Amazon have recently published their sustainability report for the last year, detailing how their operations across the globe have performed from an environmental point of view, their progress, and their commitments to the planet now and into the future. 

As one of the world’s largest online retailers, it’s unsurprising that Amazon are under scrutiny when it comes to sustainability - delivering more than 10 billion items a year certainly will come at a cost to the environment, but how much?

At A Glance:

With the latest report coming in at a total of 138 pages, it's clear that Amazon have a lot to say - here are the headlines:

  • Became the world’s largest corporate purchaser of renewable energy
  • Reached 65% renewable energy across the business
  • Delivered more than 20 million packages to customers in electric delivery vehicles
  • Ordered 100,000 custom electric delivery vehicles
  • Launched The Climate Pledge Fund with a $2bn investment
  • Increased absolute carbon emissions by 19%, overall carbon density reduced by 16%
  • Eliminated more than 1 million tons of packaging material, equivalent to 2 billion shipping boxes, since 2015
  • Reduced the weight of outbound packaging by over 36%

A Closer Look:

The World’s Largest Corporate Purchaser of Renewable Energy

We know that adoption of renewable energy is crucial in the fight against climate change, so news like this is surely a good thing, right? Well...not completely… Whilst purchasing renewable energy is a positive thing for the planet as wind, solar, and hydro energy emits no greenhouse gases, unlike non-renewable energy such as fossil fuels, and will help Amazon on their journey to achieve net zero, it’s not actually addressing the root of the problem - the carbon emitting activities in the first place. Purchasing renewable energy doesn’t encourage Amazon to behave any differently, and it’s not changing their infrastructure - if anything, it’s allowing them to continue with poor environmental practices, and not feel as guilty about it. In an operation as large as Amazon, there will be many carbon emitting activities taking place throughout the supply chain which could at worst, be significantly improved, and at best, be removed altogether - it comes down to businesses owning and taking responsibility for their actions and implementing change, instead of relying on offsetting to be the solution.

65% Renewable Across The Business

As mentioned above, renewable energy is really critical to limiting climate change, so for a business as large as Amazon with thousands of warehouses, offices, and stores across 5 continents to be using 65% renewable energy is great news - and the even better news is they’re set to be using 100% renewable energy by 2025. Originally they were targeting 2030, so a 5 year improvement on that is really commendable. Personally, I think the statistic which is most impressive in this area isn’t one Amazon seem to be shouting about - the improvement from 42% renewable energy in 2019, to 65% in 2020. A near 55% increase in 12 months for a multinational business is a giant leap in the right direction, and one they should be proud of. 

More Than 20 Million Packages By Electric Delivery Vehicles

20 million packages certainly seems like a fair few - however when you consider that Amazon deliver more than 10 billion items a year, those 20 million parcels by electric vehicle doesn’t seem to be that many at all (in the grand scheme of things), representing just 0.2% of their deliveries. This number will only increase over the next decade, but with the power and capacity Amazon has, I’d expect them to be doing more at this stage. 

Electric Delivery Vehicle Fleet

Amazon ordered 100,000 electric delivery vehicles in 2019 - the first of which were on the roads earlier this year. They’re planning on having 10,000 on the road “as early as 2022”, and the remainder up and running by 2030. Whilst I appreciate 100,000 electric vehicles is going to require work at their delivery centres across the globe with charging stations an absolute must, I do think the roll out could happen much sooner - what are they gaining by waiting? Will these charging points actually use renewable energy, or is the delay in deployment to give them time to sort out further offsetting? Another thing to consider here is that Amazon rely on third party couriers to deliver reportedly up to 50% of their parcels - if 100,000 electric vehicles of their own is only enough for half of their deliveries they need to make at the moment, what are they going to do to cover for the inevitable business growth they’ll see over the next 9 years? Rely even more on third parties? If so, will they only work with third parties who use electric vehicles? Perhaps they should increase their order, and quickly too...

The Climate Pledge Fund

Off the back of co-founding The Climate Pledge in 2019 which sees businesses commit to being net zero by 2040, in 2020, Amazon created The Climate Pledge Fund. The idea behind The Climate Pledge Fund is for Amazon to invest in companies that can ‘accelerate Amazon’s path to meeting The Climate Pledge.’ And that investment isn’t small either - it’s set as $2bn and the plan is ‘to support development of decarbonising services and technologies’. So far, they’ve invested in 9 companies, with services ranging from lower carbon concrete to electric aircrafts. Amazon are clearly aware of their current largest carbon emitting activities and are thinking ahead to achieving the 2040 target they set for net zero. They know they need solutions to their problems, have identified who can provide them, and are investing a hefty amount into them. A really great initiative - let’s hope the companies they’ve invested in aren’t going to be exclusive for Amazon and will provide access to their services regardless of business size as it could be a real game changer on a big scale.

Carbon Emissions Increase, Carbon Density Decrease

Unsurprisingly, Amazon saw huge growth last year as, in the UK at least, everyone was forced to shop online. More online shopping means more deliveries, so the question was never ‘would Amazon’s carbon emissions increase?’, it was always ‘by how much?’ A near 20% increase in emissions is significant and scary for any business, let alone one the size and scale of Amazon. 2020 certainly did cause unprecedented demand, and pretty much overnight too - undoubtedly they would have needed more delivery vehicles for the increased order volumes, yet they didn’t use any of their 100,000 new electric vehicles and instead outsourced or purchased more non-electric vehicles. At the time, it would have come down to letting customers down or abandoning their environmental responsibility - whilst neither of these options are something a business wants to be faced with, there would have been a better compromise than the colossal 19% increase in carbon emissions we’ve seen. 

There is more hope for the future though, as Amazon are reporting a reduction in overall carbon density of 16%. Partly due to the change in customer behaviour and online shopping having a lower carbon footprint compared to their physical stores, and also in part to their fulfilment operations which saw an increase in renewable energy usage, efficiencies in transport network, and reduction of packaging materials. 

Amazon are admitting that they are still in the early stages of decarbonising their business, and that it will take several years for the reduction in carbon intensity to be reflected in an overall carbon footprint reduction - which it will - and is certainly now a bigger task given the huge, unforeseen, increase in emissions last year. 

Saved 1 Million Tons of Packaging Material

Amazon have come under a lot of scrutiny for the size of their packaging compared to the size of the contents. This has evidently improved in the last 5 years with that enormous reduction in packaging material through investment in technologies and solutions, which means they now have just a handful of packaging items, and there will be a solution which gives a ‘best fit’ for the vast majority of the 350 million products they sell. However, Amazon still face a problem when it comes to shipping multiple items in one order. Multi-product orders are frequently being sent in oversized packaging which not only is a waste of materials, but is resulting in a much larger carbon footprint than necessary due to the amount of air they’re shipping. Dedicating just one paragraph to one of their biggest problems, and opportunities to improve, in the 138 page report where they state they’re using AI to optimise packaging choices is a serious oversight in how much of a problem this is for them. Oversized packaging means there is air (with or without void fill) in nearly every single despatch Amazon do. Air in a parcel is an inefficiency; not only is the packaging the wrong size, but it also means that less parcels will fit in delivery vehicles, meaning more on the road, and therefore, unnecessary extra carbon emissions. And on a business of Amazon’s scale, these inefficient packaging choices are really coming at a cost to the environment. This has been a problem for a while, and we need to see improvements in action.

Outbound Packaging Weight Reduction

A reduction of packaging weight is a good thing as it shows Amazon are continuing to improve the materials they’re using to send goods, however, this is really further evidence for our above point. Reducing the weight of outbound packaging isn’t going to solve the fundamental issue which Amazon have, as air has no weight. Lighter packages don't help with the wasted space they have in their supply chain, nor the knock-on-effect of far more vehicles on the roads than necessary and the associated higher carbon emissions. Using AI and algorithms to decide which size packaging is needed is great in theory, and sometimes in practice too, but ultimately, common sense should prevail and step in when there is a more suitable solution available.

Our Verdict

Overwhelmingly, Amazon are doing a great job when it comes to sustainability. Ultimately, people shop on Amazon because it’s convenient, it’s reliable and it’s fast, not because of their values, their renewable energy usage, nor their packaging choices - but they’re making a real effort when really, they don’t have to. As one of the world’s largest retailers who turned over $386.06bn in 2020 alone, there’s nothing stopping Amazon from using cheap plastic mailing bags which they could import from China for a fraction of a pence per bag - but they’re not. They’re choosing recyclable packaging, they’re choosing to eliminate single use plastic films, they’re choosing paper over plastic. Whether that’s because of a genuine desire to protect their namesake and the planet itself, or because they want to be seen to be doing the right thing is another matter, however I do believe it’s more the former than the latter. No-one has set a target for Amazon to be net zero by 2040, other than Amazon. No-one has demanded a $2bn investment into cutting edge companies providing climate positive solutions, but Amazon have done it anyway. 

The cause of frustration we, and a lot of others, have is that they have the power, the people, and perhaps most crucially, the funds, to do even more and make a really positive and lasting impact, but they’re not even vaguely testing the limits. They’ve made some good changes so far and are laying the foundation for doing a lot of big things right in the future, but there’s smaller and more attainable opportunities right in front of them which they’re neglecting at the moment. Addressing the amount of shipped air in their supply chain would be straightforward for them to put right, looking at how they can change to genuinely green business activities instead of relying on purchasing carbon offsets in the short term is another key step for them which has gone unmentioned as well. Fundamentally, ignoring the situation altogether will never result in change. 

Other business giants could learn an awful lot from Amazon’s approach and practices for sustainability. If governments and official bodies won’t take the climate crisis as seriously as it needs to be taken, businesses, particularly ones with so much power, should take matters into their own hands and start - if not now, when?

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Chloe Winsper | cjw@priorydirect.co.uk | Samantha Holmes | sgh@priorydirect.co.uk | Lauren Churcher | lrc@priorydirect.co.uk

We've Removed Our Shrink Wrap & Plastic Strapping

Written by PrioryDirect on . Posted in Awin, Business Services (B2B), Business Services (B2B), News, UK, Updates

Becoming an eco-friendly ecommerce operation is a never-ending task, and it is important that to continue on our sustainability journey, we must constantly look at ways to reduce our impact on the environment and protect our planet for the future.

As you may have seen, we have removed shrink wrap and plastic strapping from the packaging on all of our integrated labels - saving around 5 tonnes of single-use plastic each year!

What are we doing instead?

As an alternative, we have made the switch to paper strapping - just as effective, but fully eco-friendly. It can be as easily recycled as card or paper, and is fully biodegradable. With 70% of consumers actively taking steps to reduce their use of plastic packaging, it’s important that we offer sustainable solutions so we can all help each other in protecting our environment. [1]

Why are single-use plastics so bad?

Single-use plastics are damaging to our planet. Incapable of degrading, they break down into microplastics, releasing toxic chemicals into our water supplies, food, and ecosystems. Ingested by wildlife, in particular aquatic animals, scientists have found that microplastics are prevalent in 114 sea creatures, with more than half of those consumed as food by humans[2]. It has been found that by 2050, there will be more plastic in the oceans than there are fish, and with 80% of marine litter originating on land, it’s up to us to take actionable steps in managing our plastic waste correctly in a way that won't harm the environment, wildlife and oceans[3].

So, what can you do to help?

Popularly used for packaging and service ware, single-use plastics are meant to be disposed of after use, however over the years, this has led to a multitude of damaging environmental consequences. 

But it’s not all doom and gloom - there are many, simple ways you can make small changes to your day-to-day life or to your business that can help.

1. Opt for reusable products

It’s easy to forget the impact that disposable plastics have on the environment, especially with today’s ‘throwaway culture’ and prioritising convenience over considering the long-term effects. Choosing items such as reusable water bottles and coffee cups, or cloth shopping bags and reusable metal straws is a quick fix that everyone can implement into their daily routine.

2. Recycle your plastic waste

It may seem like an obvious solution, but currently only 32% of total UK plastic waste is recycled[4]. Recycling plastic requires less energy than producing plastic products, preserving the Earth’s natural resources and easing the demand of fossil fuel consumption, ultimately minimising its environmental footprint. With many types of plastic circulating, it’s also important to understand what to look out for on your plastic products and how to correctly recycle your plastic waste.

3. Choose plastic-free packaging

As the global war on plastic continues, it’s no surprise that there has been a growing demand for plastic-free packaging over the years. In light of this, eco-friendly alternatives to plastic packaging are constantly being developed, so that no matter what your packaging needs are, there is sure to be a sustainable, plastic-free solution. Implementing plastic-free packaging into your business is a great way of reducing plastic waste, limiting your impact on the environment and wildlife, and decrease your carbon footprint.

4. Look out for microbeads

Commonly found in many cosmetic and beauty products, microbeads are tiny amounts of plastic used in facial scrubs, toothpaste and body washes. Although they might look harmless, they are passed through into water treatment plants and are often mistaken by marine animals as food. There are various natural alternatives available such as oats or even salt, which pose no harm to the environment. 

5. Buy in bulk where possible

Single-serving, travel-size, and small packaging products all contribute to greater plastic waste. Consider the ratio between product size and packaging and select the larger container as an alternative to buying several smaller sizes over time.

Ultimately, reducing plastic consumption is the most effective way of reducing waste and the implications of plastic pollution. Whilst we can't all do everything, everyone can do something - the greatest threat to our planet is the belief that someone else will save it.

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Why Are Our Oceans So Important?

Written by PrioryDirect on . Posted in Awin, Business Services (B2B), Business Services (B2B), Office, UK

So, why are our worlds’ oceans so important? Covering 71% of the earth’s surface, our waters are not only extremely vast, they are also vastly important, and they have a huge influence on how humans, animals and ecosystems function. So let’s take a closer look at the top 5 reasons why our oceans are so important and why we need to protect them.

The Air We Breathe

Our oceans make up 95% of all space available to life and are home to a marine microalgae called Phytoplankton - a key component of our oceans ecosystem - and these little things are more important than you may think. They are responsible for producing a whopping 50% of the earth’s oxygen![1] That makes them the world’s largest producers of oxygen; an incredible feat for a microalgae. Similar to land plants, Phytoplankton contain chlorophyll to capture sunlight, and using photosynthesis, convert it into the energy they need to function, subsequently producing oxygen as a by-product.[1]
However, with the rising sea temperatures and changing PH levels, Phytoplankton is at risk of being harmed, and as you can see, we simply cannot live without them. So protecting and preserving our waters, keeping them safe and well looked after is imperative to the future of our planet and indeed, the human race.

The World's Largest Carbon Store

Whilst generating oxygen for us to breathe is already mega cool, Phytoplankton in our oceans also consume carbon dioxide; transferring around 10 gigatonnes of carbon from the atmosphere into the depths of the ocean every year[1].
Our oceans are responsible for absorbing approximately 30% of all carbon emissions produced by human activity[2] and 83% of the global carbon cycle is circulated through marine waters[3], making the ocean the world’s largest carbon store. Holding over 50 times more carbon dioxide than our atmosphere[4], oceans are without a doubt one of the most important, influential entities on Earth that are certainly doing their part to mitigate climate change. However, the ocean cannot do it on it’s own, we need to take responsibility and do all we can to reduce our carbon footprints and help to protect and preserve our natural carbon stores and the marine life that enables oceans to be the carbon sinks they are.

Regulates Weather Patterns

We all know the devastating impact that climate change is having on the planet, but did you know that our oceans play a pivotal role in regulating our climate?
The ocean absorbs over 90% of the heat produced by the sun and additional heat that is created due to trapped greenhouse gases[1]. The ocean’s currents then transport that heat around the world, North and South away from the equator and towards the poles, consequently regulating the climate, moderating surface temperature and driving weather patterns. Some water currents are directly responsible for specific weather climates, and without them parts of the world, including the UK, could be considerably colder[1].
Unfortunately, our oceans cannot continue to store the ever increasing heat and energy generated by increased carbon emissions, and it will reach breaking point. If that happens, we are likely to see more extreme weather conditions, rising sea levels, changes in ocean currents and rising sea temperatures. It has never been more important to reduce our carbon emissions to help protect our waters, and the time for action certainly is now.

Home To The Most Diverse Range Of Species

Scientists estimate that over 2 million species live in our oceans and marine environments, however due to the vastness of the world’s water, the exact number is not known[2]. Over 90% of species in the ocean still await description and there could still be millions of species that have not yet been discovered[1]; the world’s water truly is full of a wonderfully diverse range of living things. From coral reef ecosystems, marine mammals and turtles, to fish, algae and other organisms, the diversity of the ocean is as vast as it’s size. So it’s important to protect our oceans, not only from climate change and global warming, but also from direct human impact such as oil spills, overfishing and shoreline development; all of which are threatening our oceans and marine life on a daily basis.
The biodiversity of the ocean gives so much to humans, from the oxygen we breathe to the food we eat, so protecting and preserving the habitat of marine life should be high on our agenda.

Home To Ingredients For Medicines

Not only are the oceans home to the most diverse range of species, the marine environment also houses hundreds of thousands of compounds that can be used to create medicinal products that help fight a wide range of diseases and illnesses.
Over 10,000 compounds have been extracted from oceans which have subsequently been used in biomedical research, and used to create medicines and treatments for diseases such as cancer, Alzheimer’s disease, heart disease and arthritis[2].

So it’s clear to see that our oceans play a pivotal role in how our entire earth functions, and without them not only would climate change be far, far worse than it currently is, we would not have the oxygen we need to survive, or the medicines we require to fight disease. Our world’s waters are incredibly important, and as I’m sure you now know, it’s time we all take responsibility for protecting them. Small changes can make a world of difference, and reducing your carbon emissions can go a long way when it comes to preserving our waters, so find out more about how you can reduce your carbon footprint here.

Don't forget, we're running other great promotions exclusively on our affiliate programme, offer 10% commission for new customers, as well as free next day delivery on orders over £250 - if you haven't already, join us today!

If you have any questions, please don't hesitate to get in touch.

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Chloe Winsper | cjw@priorydirect.co.uk | Samantha Holmes | sgh@priorydirect.co.uk | Lauren Churcher | lrc@priorydirect.co.uk

References & Sources

[1] - World Economic Forum 'Here are 5 reasons why the ocean is so important'

[2] - Marine Conservation 'Why protect the ocean?'

[3] - WWF 'How climate change relates to oceans'

[4] - National Ocean Service 'Why should we care about the ocean?'

How Important Is Sustainability In Online Retail? A Consumer Led Movement

Written by PrioryDirect on . Posted in Awin, Business Services (B2B), Business Services (B2B), UK, Uncategorized

As sustainability and planet protection grows in interest amongst the general public, and with the airing of eye-opening documentaries on mainstream TV, and most recently the publishing of the IPCC report, there’s no wonder it’s such a prevalent and important topic. But what does sustainability mean within ecommerce and online retail, and what do consumers really want?
Search engine data shows that searches for terms such as ‘sustainable retail’ and ‘vegan’ are up by ~22% and ~46% respectively within the last 2 years, and with more than 4 out of 10 shoppers saying they would pay more for a sustainably sourced product[1], it’s clear to say that sustainability is at the forefront of consumer’s minds; and therefore, the shift to sustainability and eco commitment within ecommerce is certainly a consumer-led movement.

We’ve taken a look at the eco consumer survey held by Sifted which asked 500 participants how much they care about sustainability when purchasing online, and here’s what we’ve found.

How important is sustainability to consumers?

When it comes to choosing suppliers, brands or businesses to purchase from, how important is sustainability to consumers? Well the answer is, very. Research has shown that two thirds of the 500 consumers asked said that their purchasing decision is influenced by the sustainability and eco-friendly practices of a brand or business[2]. This shows that the majority of consumers are perhaps no longer led by price comparison, or brand name, but rather they are led by the sustainability of a brand and the actions they are taking to be more planet friendly. This is why authenticity is so important when it comes to brands telling their sustainability story, and greenwashing or un-genuine attempts at going green are no longer acceptable.
This is further exemplified by the findings that a mere 21% of those asked said that they never research the sustainability of a company before purchasing from them[2]. That means an outstanding 79% of consumers will do their homework before committing to a purchase. Sustainability has never been so important, and with consumers demanding brands to be better, they have no choice but to step up.

Consumers who purchase online regularly and receive 5 or more packages a month tend to have higher eco expectations of a brand than those who have a lower online order frequency. 72% of regular online shoppers say that a business's eco-friendliness is important, or very important to them, compared to 65% of those who receive just one or two parcels per month[3]. Although the research does not delve into the reasoning behind regular purchasers having high expectations of a brand, it could be suggested that due to the high order frequency, regular shoppers are more aware of the damage that online retail can have on the environment. From the shipping and packaging, down to the way products are manufactured, regular online shoppers may feel a responsibility to the environment to ensure the brands they purchase from are doing their bit.

What do shoppers think of the packaging they receive their goods in?

Packaging goods for despatch and shipping is an integral aspect of any online retail operation, and packaging choices can have a huge impact on consumer perception of brands and their eco values. When asked about the packaging that companies use to ship goods, 81% of consumers believe that companies use excessive packaging[3], and 66% of consumers believe that the size of the package has a moderate to high impact on sustainability[4]. And they’re not wrong. Oversized packaging that has to be filled with void fill in order to protect a small product in a large box is an example of shipping unnecessary air in despatches. Unfortunately, this is a widespread issue, and with 8.2 million parcels being shipped everyday in the UK, oversized packaging can add up to be a huge problem. Not only does oversized packaging lead to excessive use of void fill and other filler packaging, it also takes up more room than needed on delivery vans; consequently resulting in more vans being used. And we don’t need to tell you that this equals higher carbon emissions and a higher overall carbon footprint for the online retail industry as a whole.

With a whopping 74% of consumers feeling that packaging has a moderate to high impact on sustainability[4], it’s more important than ever for brands and businesses to make responsible packaging choices. Making small swaps to recyclable or biodegradable alternatives, ensuring cardboard boxes are well sized for the goods they ship, and reducing single use plastics are all ways that brands can improve the sustainability of their operation through packaging. Consumers are very aware of the impact of packaging and therefore, it’s no surprise that shoppers are likely to base their purchasing decision on the efforts that brands are making to improve their sustainability.

Do consumers care about eco-friendly shipping methods?

With lots of online retailers offering next day delivery across their whole product ranges, consumers have become accustomed to speedy delivery processes that means their goods arrive with them almost as quickly as if they’d visited the shop themselves. This is clearly evident in the research with 74% of consumers stating that shipping speed is important or very important when making an online purchasing choice[4]. However, 82% of those asked said that they would wait an extra day if it meant their goods were shipped in a more eco-friendly way, and 17% would wait an additional 3 days[5]. Furthermore, 91% of consumers said that they would like to see an eco-friendly shipping option in the checkout when purchasing goods online[6]. The fact that consumers are willing to compromise on the speed of their delivery in order to reduce the impact that delivery has on the environment shows that consumers truly have a genuine concern for the planet and want retailers to share that concern and act upon it.

How important is price to consumers?

So we’ve established that the majority of consumers are concerned by the sustainability of a supplier, business or brand that they purchase from, but with that in mind, how does eco concern match up against price? Is price still a leading factor in a consumers buying cycle? Or is the cost to the environment more important?

It’s not surprising that 92% of consumers still think that price is a ‘somewhat’ important factor when making purchasing decisions, however, that is rivalled by the 88% of consumers who think eco-friendly practices are also important[7]. It appears that consumers are now at the point where the balance between sustainability importance and price importance are almost level, and that balance may be beginning to tilt even more towards sustainability. 57% of all consumers asked, stated that they would be willing to spend 10% more for eco-friendly packaging and shipping, and 80% are willing to pay at least an additional 5%[8]. Even amongst the most price-conscious consumers, the willingness to spend more on a more sustainable shipping and packaging method is certainly a step in the right direction towards protecting our planet.

It’s evident that consumers want businesses to have sustainability at the forefront in all that they do, from eco practices within the company, to sustainable packaging and shipping methods. The ever-growing concern for the environment has only been escalated by the IPCC Climate Change Report, and it’s clear that consumers are driving the changes by expecting more from their online suppliers. All these small steps towards more sustainable practices are adding up to make a big difference to the future of our planet, and if we all continue to expect high eco standard from businesses, we are building a greener, more eco-friendly future.

Don't forget, we're running other great promotions exclusively on our affiliate programme, offer 10% commission for new customers, as well as free next day delivery on orders over £250 - if you haven't already, join us today!

If you have any questions, please don't hesitate to get in touch.

Priory Direct Affiliate Team

Chloe Winsper | cjw@priorydirect.co.uk | Samantha Holmes | sgh@priorydirect.co.uk | Lauren Churcher | lrc@priorydirect.co.uk

Climate Action Is Needed - 7 Ways You & Your Business Can Make A Difference (And They’re Simpler Than You May Think)

Written by PrioryDirect on . Posted in Business Services (B2B), Business Services (B2B), Office, UK

Last week, the IPCC released a landmark document on climate change which uncovered the implications and reality of the damage human behaviour has caused on our planet. ‘Bleak’ is an understatement for the general feeling after reading it, and even their ‘best case scenario’ wasn’t exactly enjoyable. It’s very easy to feel overwhelmed with so much negative news, but don’t lose hope, as one thing prevailed through it all - scientists think a catastrophe can be avoided if the world acts fast.

So, with that in mind, we want to help you with some simple ways you and your business can help - and whilst they’re seemingly small, if we all take note and act upon them, it’ll make a big difference.

1 - Renewable Energy

Whether you’re at home or the office, review your choice of energy supplier and the source of the energy they’re providing you - solar and wind, or coal and oil? We know from the IPCC report that reducing greenhouse gas emissions needs to be our number one priority, so choosing a responsible renewable energy supplier needs to be at the forefront for all of us, businesses and individuals alike. Most suppliers now take care of the switch for you, so swapping couldn’t be easier.

2 - Values, Set, Match

Review your suppliers - whilst they may be offering a good price, ask yourself are they aligned with your beliefs and values as a business? Have you seen their environmental commitment or statement about what they’re doing to help the planet? And if yes, are they actually acting upon it? Challenge them, ask questions, seek proof - after all, authenticity is key, particularly when it comes to sustainability. You are your suppliers’ customer, and you have power to support those who look after you and the planet without compromise.

3 - Source Domestically

Manufacturing abroad may be the cheapest option for you, but the environmental cost of transporting those goods to you, and then on to your customers, will be huge. Investigate if and where you can source goods closer to home as the less miles it is from your supplier to you, the less carbon will be emitted into the atmosphere. For those where importing is the only option, discuss with the logistics company if there are more eco-friendly or carbon efficient delivery methods, and if possible, if they will, or contribute to, carbon offsetting the journeys.

4 - Carbon Neutral Delivery

Delivery is a fact of life for eCommerce businesses, and as transportation is the leading cause of carbon emissions, there’s room for improvement for a lot of businesses here. Some major couriers, like DPD, offer carbon neutral deliveries and are expanding their delivery vans with electric options as well, so take this into consideration when selecting your courier partners. If you don’t require a courier service, a low carbon delivery solution is to use Royal Mail, as postal workers are already out delivering mail around the country 6 days a week, so it’s not adding unnecessary journeys or extra vans on the roads. 

If you’re looking to go carbon neutral throughout your supply chain, ask your suppliers to give preference to low carbon, or net zero logistics providers, or if they’ll offset the journeys themselves. More and more transport and logistics companies are taking ownership of their environmental responsibility, and as with all things, it’s worth asking as, if you don’t ask, you don’t get!

5 - Join the Cycle2Work Scheme

Go zero carbon with your, and your employees’ commute and sign up for the Cycle2Work scheme which is designed to allow companies to help employees buy bikes to commute to work with. The scheme has been in place for a long time now, but the pandemic brought about a fresh love of the outdoors for a lot of us, so even if you signed up a while ago, it’s worth reminding your employees that they can still take advantage of it! Cycling is great for keeping fit, for getting around, and to see more of the world - all without emitting carbon and causing any damage to the environment! It’s a win-win! 

6 - Ethical Investing

A lesser known tip for reducing your environmental impact and carbon footprint is to review your choice of bank, and your pension fund. You could actually unknowingly have a larger carbon footprint than you thought, as some banks invest in fossil fuels - in fact, the UK’s largest 5 banks invested nearly £40.4 billion into the coal industry in 2018-2020. Plenty of high street banks don’t invest in fossil fuels though, so it’s worth finding out about your bank and swapping if you don’t like what you discover. And the same goes for your pension too - with most workplace pensions, you can choose what and where your money is invested in, and swapping it to an Ethical fund can be done in a matter of minutes.

7 - Talk About It

When it comes to taking climate action, nothing is too small, so talk about what you’re doing, share what you’re doing, be proud of what you’re doing. We all want to help protect the planet, but many of us don’t know how to, or where to start. Talking about what changes you’ve made or are making may inspire others as well, and before you know it, your seemingly small one-person change has had a widespread adoption and a larger, more positive impact on the planet. After all, we’re all in this together.

With so much noise around climate change, carbon emissions, and the need for immediate action, we want you to know that we’re here to help. These points may seem obvious or small, but if everyone acted upon them, we would see a real difference in the world.

Small steps in the right direction are still steps in the right direction - we can’t all do everything, but we can all do something, so do what you can, and together we’ll make a difference we can be proud of. 

Don't forget, we're running other great promotions exclusively on our affiliate programme, offer 10% commission for new customers, as well as free next day delivery on orders over £250 - if you haven't already, join us today!

If you have any questions, please don't hesitate to get in touch.

Priory Direct Affiliate Team

Chloe Winsper | cjw@priorydirect.co.uk | Samantha Holmes | sgh@priorydirect.co.uk | Lauren Churcher | lrc@priorydirect.co.uk

Hyundai Power Equipment Tree Planting Update

Written by Hyundai Power on . Posted in Affiliate Window, Awin, Home & Garden, Home & Garden, Network, Property, UK, Uncategorized

Thanks to our amazing customers, we've managed to plant a massive 120,044 trees in the last 11 months - one for every product sold.

Our initial aim was to plant 100,000 trees in 12 months at our planting sites in Honduras, Kenya, Madagascar, Mozambique, and Nicaragua, and we have surpassed this number!

Right now, many parts of our planet are experiencing extreme deforestation, which creates huge economic problems for some of our world's most disadvantaged communities.

The destruction of healthy forest systems causes so many different problems both for people and for the environment; trees provide a habitat for animals, purify water sources, control flooding and erosion and help to replenish the soil with nutrients needed for farming.

On top of this, planting trees can help to reduce climate change by removing carbon dioxide from the air, storing carbon in the trees and soil, and releasing oxygen into the atmosphere.

Hyundai Power Equipment Affiliate Programme

Hyundai Power Products (UK) is a leading power equipment retailer offering a wide range of great quality garden machinery, lawn mowers and trimmers, leaf blowers, pressure washers, sub pumps (great for draining hot tubs), generators (ideal for camping and motorhomes) and lots more besides at great prices. We're UK based with highly knowledgeable advisors and aftersales teams and a full spares service to help keep your Hyundai machine in tip top shape for years to come.

HYUNDAI POWER PRODUCTS (UK) sell quality power equipment in the following power equipment categories Garden Machinery, Energy & Power, Construction and Power Cleaning at competitive prices, up to 3 years warranty and fast & free delivery.

Our affiliate program offers the following benefits:

  • 7% commission on  all sales( slightly reduced commission only on two specific brands)
  • Cookie length 30 days
  • Product Feed - we offer a product feed that is updated  to ensure it is current and up to date
  • No PPC restrictions
  • Dedicated affiliate manager

Join Today

Get an Extra 10% Off BAM Winter Sale Prices

Extra 10% Off Winter Sale Prices

Written by liz.horsley_bamboo on . Posted in Uncategorized

Extra 10% Off Winter Sale Prices

Hi affiliates,

We will be running an extra 10% off sale promo from Fri 24/01 – Sun 26/01 with code YAY10.

Benefits:

  • 30-day cookie period
  • AOV £70
  • Up to 15% commission
  • Low returns in the region of 15%

Category Focus:

Women’s knitwear - https://bambooclothing.co.uk/category/womens-jumpers-knitwear/

Men’s Knitwear - https://bambooclothing.co.uk/category/mens-jumpers-knitwear/

Key Product:

Men’s Merino Bamboo Quarter-Zip Jumper - https://bambooclothing.co.uk/shop/merino-bamboo-quarter-zip-jumper-3/

Men’s Merino Bamboo Crew Neck Jumper - https://bambooclothing.co.uk/shop/merino-bamboo-crew-neck-jumper-3/

Women’s Zip-Through Bamboo Sweat - https://bambooclothing.co.uk/shop/zip-through-bamboo-sweat/

Women’s Longline Knitted Merino Bamboo Cardigan - https://bambooclothing.co.uk/shop/longline-knitted-bamboo-cardigan-2/

(Offer details are embargoed until 24/01/2020 and any activity picked up before this day will have the commission declined)

Thanks,

BAM Team