Stella McCartney’s new L.I.L.Y fragrance has launched exclusively at Selfridges. The name L.I.L.Y comes from Stella’s very famous father’s nickname for her mother – “Lily, I Love You”. The main scent used for the fragrance derives from Lily of the Valley, which was also Stella’s mother’s favourite fragrance.
To celebrate the exclusive launch of her new fragrance Selfridges have 5 pairs of VIP tickets available to attend the official press event on Wednesday 8th February, which Stella herself will be attending, at Selfridges’ Oxford Street store.
There are two ways to enter the draw to win tickets to this VIP event:
3 pairs of VIP tickets, 3 chances to win:
- The top three affiliates with the most sales of
the new fragrance from today until Friday
3rd February will be awarded a pair of
2 pairs of VIP tickets, 2 chances to win:
- Send a screenshot of your coverage and our 2
favourites, chosen by the Selfridges Online
Marketing Team, will be awarded a pair of tickets
- Coverage must be sent to Stefanie Colley or
Carl Hutchinson by midday Friday 3rd
This is a money can’t buy prize and is an amazing chance to meet a true fashion design icon and potentially get your new bottle of L.I.L.Y signed by the woman herself.
The fragrance can be found here:
There is also a press release for the event available http://bit.ly/weqYCS which should give the extra inspiration for any features you are planning to enter.
Winners will be notified on Monday
6th February and transportation to the
event is not included.
If you need any extra assets or copy please get in touch with Stefanie.firstname.lastname@example.org or Carl.Hutchinson@summitmedia.com