Mamas & Papas - Loved for Life Campaign
Good afternoon Affiliates,
I hope you are all well.
We have some exciting news, next week we will be trialing the launch of a new service 'Loved for Life', which offers customers various services around reconditioned pushchairs.
Beginning on w/c 11th April - we will be advertising our reconditioned pushchairs with the following: "From Never Used to Good As New. If you're looking for a high-quality pushchair at a price you'll love, our reconditioned prams are certified and renewed through a 20-point hygiene and safety process, making them a great value alternative to buying brand new. With a standard you can trust and the reassurance that comes only with buying from a dedicated online shop, you can relax knowing that if anything goes wrong, we'll be there to help."
It will be a smallish number initially, so it would be great if you could push as much as possible to get these sold over this week - as it is a great way for customers to get a bargain.
There are 3 “grades” of reconditioned product
“As new” – grade 1 product – typically 25% off RRP, and comes with a 2 year guarantee.
“Loved” – grade 2 product – typically 35% off RRP, and comes with an 18 month guarantee.
“Well loved” – grade 3 product – typically 50% off RRP, and come with 6 month guarantee.
Please let me know if you have any questions at all regarding this.
The Mamas & Papas Affiliate Team