Happy New Year from the Present Aid team!
As we ease into the New Year, we wanted to remind you that our programme operates all year round and although we see a significant amount of activity over Christmas, we also promote other key moments such as Valentine’s Day, Easter etc. – so be sure to read our newsletters in the coming weeks!
So firstly, thank you for all your fantastic work over the Christmas period. Some of the highlights include:
· Together you generated over £6,500 in revenue for Present Aid, netting an impressive 4.69% conversion rate!
· Over the Christmas period, we've calculated that all of the purchases made through Present Aid could have bought more than 25,580 chickens or over 46,048 antibiotics for sick children
· New gift, ‘A chicken’ managed to knock everyone’s favourite ‘A goat’ off the top spot for bestselling gifts, making the top 10 look like this…
Antibiotics for a sick child
Books, stationery and uniform
A floating garden
A month's food for a family
20 rapid diagnostic malaria kits
Blankets and bed linen
· The average order value over the Christmas period was over £35, which would have secured a commission of £5.25 per order, for people that took part in our Christmas bonus promotion.
Secondly, this is a first for us, but we’re seeing a 16 fold increase in our January revenue, which looks to be the result of a few group gifts being set up with high value gifts. This is fantastic and again, thank you for pairing us up with these supporters.
All that leaves us to say is that we have a new generic creative in the library:
So please do ensure you use these banners – so that we can continue to track all of your activity.
We'll be looking at rotating all our banners in the near future and as part of this we'll be retiring our wedding banners and overwriting our Christmas 2013 banners with the banner above.
We’ll be in touch again shortly to update you on our Valentine’s Day activity – but do get in touch beforehand if you have any questions, or would like any more information on Present Aid.