Sales continue on Modafirma.
With the start of the new AW16 season, Modafirma is having extended sales offers on various items.
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Modafirma
Modafirma introduces British Fashion Brand The Changing Factor to our exclusive fashion platform. We had a chat with the creative director Magda Daniloaia.
Q. Give us a little insight into your creative background.
I have always been very creative and interested in fashion since I was a child. I used to create dozens of outfits for my dolls and play in my father’s leatherwork studio, so I guess it sort of runs in the family. But I was also very interested in mathematics and geometry which led me to pursue architecture initially which I soon quit because I found it slightly unglamorous (laughs). Then I went onto London College of Fashion and pursued the accessories course and the rest is history!..
Q. What/who was your influence when you started your own label?
I wanted to create a brand for powerful women. I really feel that there is a great change in how women are perceived all over the world today and I find that extremely inspiring and motivating. I think there are some brands out there catering to modern women but I feel there are not enough and I think we also come in from a very different angle.
Q. What have been your key inspirations for your design and concepts?
We are generally inspired by everything geometric and architectural, and anything with a rebellious touch. We also like to mix different references in our collections. The Alien Collection is a mix of the awe-inspiring architectural work of Santiago Calatrava and a lot of elements, more intellectual than visual, from the DADA art movement, ending up looking slightly punk – which is actually very relevant to what we wanted to create – an homage to the modern woman, who says no to and questions the status quo.
Q. What is the essence of your label?
The essence of the label lays in the fact that we are always creating with the modern woman in mind. We do not care about fashion trends but we care a lot about innovation and creativity and especially about the message that we put out there.
Q. Why does your fashion label stand out in this competitive industry?
We believe the aesthetic and construction of our products are very interesting and really, quite different from what is out there. But also what I find more interesting about the brand is our desire to be empowering modern women and to genuinely support women, through our community – #theuntamedclub and through our charity partnerships – we give 10% of our profits away to charities that help bring equality for women and girls around the world.
Q. Are there enough opportunities for emerging designers to showcase their designs and enter this competitive industry?
I think the market is oversaturated for sure but in the same time I like to believe there is always space for innovation. We need fewer brands that bring the same things to the table and more brands that bring new and interesting aesthetics and concepts.
Q. Is the fashion industry campaigning enough for boutique labels and recognising emerging talent?
There are certainly quite a few competitions and opportunities out there for young designers but they are far from enough. The big brands have the capital to literally buy out the majority of content in magazines and other publications, leaving very little space for pure creativity.
Q. Who is your customer?
Our customers are mostly millennial women who have a penchant for edgier design and want to look powerful and in control.
Q. Have you any plans to collaborate with other labels or brands?
We currently do not have any plans but we would love to collaborate with other brands with similar aesthetic so if you are reading this and you have any ideas please get in touch!
Q. The Changing Factor is a British brand, how much influence has this had on your creations?
We are a British brand but we feel like we want to define ourselves globally, we want to be a brand for the modern women from all over the globe. However, we certainly feel very inspired by the legacy of British designers such as Alexander McQueen and Vivienne Westwood who literally changed the face of fashion as we see it today – we find that very inspiring and our aim is to step in their footsteps.
Q. What has been your most memorable success to date?
We cannot say who yet, but we have had a great stamp of approval from a public person we admire a lot and I am sure you will be thrilled to hear whom very soon!! Stay tuned
Q. What has been the most challenging stage when bringing your fashion label into the industry?
Finding the right manufacturers and managing production has probably been one of the biggest learning curves! But we are very happy now we have taken that process step by step and we are now able and prepared to deal with and satisfy both smaller and bigger orders from different stockists! Bring them on!
Q. What is your fashion label’s signature style?
Minimalism meets architecture meets punk. Worn with a power attitude.
Q. What are the key images you want to portray when people see or hear your brand name?
Powerful women who are not afraid to stand out and to question the status quo.
Q. How would you describe your personal style?
Edgy and strong.
Q. Modafirma celebrates and welcomes new fashion and emerging talent; tell us why you decided to join our exclusive social fashion platform?
We love the fact that you are one of the pioneers for emerging designers and we are thrilled to be working with you and be showcased next to other inspiring designer brands on your platform.
Q. What are the plans for the future of the label?
In the next two years our aims are to be stocked in several countries across the globe in physical and online stores, build a strong modern women community, have our first events in different cities across the globe and form several meaningful partnerships with various charities, as well as launching our t-shirts range and custom knitwear range (this autumn).
We are also looking to collaborate with a lot of other exciting labels! We cannot wait to see what the future holds! We hope you’ll join us in this exciting journey!…
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At MODAFIRMA, we are extremely proud to work with the most creative and fashion forward designers from all over the world. To help you discover the world our brands and MODAFIRMA even more, we decided to choose our favourite clothing items each month – which ones do you love the most?
Silverstone Dress
This modern and timelessly beautiful is a perfect choice for any formal event or night out party. Because of its vibrant and minimalist silver colour and double layered design, everything about this dress screams futuristic and feminine with a classy edge. Thanks to its special design and length, the Silverstone dress fits and complements any body type.
Silverstone dress by Nah Nu Katarzyna
Florious Dress
Portnoy Beso Couture is known from its breathtakingly elegant and luxurious designs, and our favourite has to be this youthful maxi dress made from black silk and eyecatching floral lace. Inspired from the Middle Eastern ornaments, this uniquely designed dress mixes the romantic and fun patterns with the timeless, straight shapes and black. Thanks to its delicate detailing and interesting colour combinations, it can be worn to various events and occasions.
Florious dress by Portnoy Beso
Lola Bag Pink
Made from 100% Spanish leather, this little pink bag with golden detailing and detachable leather strap is our favourite bag and accessory for a night-out. Its bright colour can make any monochrome outfit look youthful and fun, and it is just the right size to fit everything important in there without being too big or heavy.
Lola Bag by Stuudio Nahk
White Lace Evening Dress
Roxcii’s collection mostly consists of feminine, beautiful and more dressed up designs, but our personal favourite choice has to be this wedding gown-like white lace evening dress! Every little detail from the see-through lace and maxi length to the long sleeves and low-cut back makes this gown very one of a kind, and gives your appearance just to right amount of innocent, but still sultry look at the same time.
White Lace Dress by Roxcii
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Rose quartz and serenity blue are the official colours of 2016, so no wonder why the sweet pastel trend and shades such as baby blue, mint green, light peach and faded coral are huge this season. Inspired by maracons and shabby chic weddings, we selected our favourite Modafirma Designer pieces with quick and easy styling and makeup tips!
Pastel Shades Are Great For…
…regardless of skin tone and hair colour, pastel pieces were made for everyone. These light colours will look refreshing and cooling (especially with a bronzed summer tan) during the hot weather, and they can be mixed and match with any other shade: for a contrast, add a black clothing item or accessory to your outfit, but if you’d like to keep your look romantic and a bit more vintage inspired, mix the different pastel shades and match your baby pink dress with mint accessories!
How To Rock it:
Clothing
Our Favourites: Maxi Dresses, Silk Blouses, Midi Skirts
The Trick: Light materials and feminine details (such as high slits, maxi dress designs and embroidery) will emphasize the femininity of pastel shades, and they are also a comfortable choice for a summer. If the weather gets colder, or if you are looking for something to make your look more modern, throw on a black leather jacket or cropped blazer and you are good to go.
Accessories
Our Favourites: Chunky Bracelets, Leather Necklaces, Statement Earrings
The Trick: Not a fan of an all-pastel Barbie look? These accessories with icy blue, peach and baby green details will add a pop of colour to your outfit without being too harsh or vivid. Match your multicolour statement necklace with a monochrome outfit or tone your bright look down with a pair of pastel earrings!
Makeup
Our Favourites: Blue Liner, Baby Pink Lips, Rosy Cheeks
The Trick: Pastel makeup can look stunning on any skin tone, but make sure not to overuse pastel products and stick with one at a time. We are especially in love with baby blue eyeliner on the lower lash line, but if you prefer your cat eye look, try out a pink lip and cheek stain!
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Besides the amazing clothing items and accessories Modafirma offers, we also carry a wide range of handbags from simple and practical black tote bags to beaded statement pieces. Not sure how to start building your own bag collection or which one to wear for a special occasion? Keep on reading!
Everyday Essentials
We all need a neutral coloured (such as beige, brown, white, grey or black) bag which is practical, comfortable and large enough to throw our daily essentials in it. To find a perfect bag for the busy everydays, look for a tote, shoulder bag or backpack with adjustable straps, which will allow different ways of carrying it.
Modafirma Choices
Patterned Wonderland
Printed bags instantly add a playful and fun vibe to your outfit, not to mention they are great if you are looking for something personalized that can clearly express your style. At Modafirma, we currently offer an endless variety of patterned handbags and accessories, making sure every fashion-lover finds the one that matches her style the most.
Modafirma Choices
Classy Clutches
Another essential is a smaller, elegant clutch which is ideal for any special occasion from date nights to weddings and award shows. Before selecting your go-to clutch, take a look at your wardrobe’s (especially at the more elegant pieces) main colours and choose your clutch accordingly, making sure it will fit your outfits.
Modafirma Choices
Edgy & Brave
Besides the classics, a more „wild” bag is also a must-have piece in everyone’s closet! Whether it is a metallic bag or a minimalist, geometric shaped clutch, these bold bags are perfect for making a statement and taking your look to the next level!
Modafirma Choices
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Twisted braids, daring colour choices and new makeup techniques…this season’s catwalks were not only interesting because of the clothing items, but because of the gorgeous upcoming beauty trends as well. Whether you are supporting a classic and elegant or innovative and edgy style, 2016 Spring/Summer has definitely got something to offer!
Halo Braid
Halo braid (also known as crown braid) hairstyle is the new generation of braids: it’s not only very easy to create, but is also an elegant and sophisticated look without being too girly. The trick is to start at the nape of the neck and create two separate Dutch braid sections, which can be then pinned into a crown.
Wear it with…
Strobing
Say goodbye to heavy contouring and welcome its lighter and fresher sister, strobing! Strobing means playing with bright highlighting shades to accentuate the most beautiful parts on your face – gently apply a powder highlighter with a small brush to your cheekbones, bridge and tip of the nose and brow bone, but don’t be too heavy-handed with the shimmery shades to avoid looking greasy.
Wear it with…
Electric Lips
Mauves and beige undertone nudes were huge during the autumn and winter season, but according to Mac, Lancome and Yves Saint Laurent, we can expect spring to bring vibrant lip shades, such as magenta, Barbie pink, blue undertone lavenders and oranges. The great thing about these lip shades (besides the stunning colours) are the simplicity: you won’t have to struggle with smudging your perfect smokey eye or applying tons of eye shadow – throw a bright lipstick in your purse and you are good to go.
Wear it with…
Fun Eyeshadows
If lipsticks aren’t really your thing and you prefer accentuating your eyes, the dreamy eye shadows looks by Chanel and Giambattista Valli will be your absolute favourites for the spring season. Hunt down the eyeshadow that complements your eye colour the most, and rock it with confidence!
Wear it with…
Slicked Ponytail
We could see models during the Balmain fashion show supporting these incredibly sleek high ponytails. Unlike the regular ponytails, which might be a bit too casual, these ones are the definition of formal simplicity and look perfect with a monochrome outfit. The secret of a perfect high ponytail is to use a texturizing spay before combing your hair into a ponytail, and securing it into place with a strong-hold hairspray.
Wear it with…
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We all know the color rules of fashion… but why shouldn’t we think outside of the box and break the rules sometimes? To help you create the most beautiful and stylish color block looks, we collected our top four rare color combinations.
Red & Pink
Emma Stone, Sarah Jessica Parker, Rihanna – just a few names who taught us how to rock the pink and red trend and look absolutely stunning in it. This vivid and feminine mix has to be one of the most popular color block combinations: these two colors look flattering with every skin tone and hair color, and can be easily toned down with a pinch of nude, pastel pink or black added to the outfit.
Purple & Orange
This color combo is for all the brave women who are fond of bright colours and creative fashion solutions. After the Balmain 2015 Fall/Winter Fashion Show, the purple-orange trend exploded, and we could see it everywhere from red carpets to the cover of Glamour with Jennifer Lawrence, so besides being unique, it is a stylish choice as well approved by Olivier Rousteing.
Dark Blue & Black & White
Dark blue and black was one of the biggest fashion sins until Yves Saint Laurent decided to break the rules and created a huge trend from these two. During the years, white has been added to the mix as well, which gives a softer and more natural vibe to any dark blue and black look.
Baby Blue & Dark Brown
Pastel blues are usually mixed together with black, darker blues or greens, so the warm undertoned dark brown is definitely a surprise choice… and it didn’t disappoint us at all. While the light blue gives the outfit a feminine, soft and playful vibe, the dark brown keeps it very elegant and sophisticated, and who could resist that combination?
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