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Add a link to Paws & win!

Written by JuliaPaws on . Posted in Uncategorized

Paws is the pet wellbeing company making a difference. We help pet parents shop, learn and give. We take the stress out of choosing the right food for your dog. Our shop sells a curated selection of wet and dry dog food, with every product carefully chosen by our panel of vets and nutritionists and matched to your dog. 

About the Paws affiliate programme

Our USPs for your customers

  • Competitive pricing across wet and dry dog food
  • 10% discount for subscribing
  • Small-size trial bags available at up to 50% off RRP

Commission structure

To celebrate our launch with Awin, we’ve put in place promotional commission increases for launch. We will always aim to have a market-leading commission structure, but we want to launch with a big splash!

Trials: 20%

Subscriptions: 7%

One-off purchases: 4%

  • We pay on Assists, and support your promotions with a market-leading 365 cookie period.
  • We want to treat affiliates fairly, so we do not deduplicate against other marketing channels. If you drive a sale, you are paid for doing so.
  • Commission is paid on the order value inclusive of VAT but excluding any delivery charges. For a subscription purchase, the commission is paid on the first subscription order amount.
  • We reserve the right to decline commissions if the order is cancelled by the customer or the sale has been generated by an affiliate promotion in breach of our T&Cs
  • Please note our phone number is used to help give customers advice on what to order for their pets, but we don’t take orders over the phone so no sales will be leaked here.
  • Commissions are validated within a maximum of 14 days

Launch competition

We want to see you promoting Paws! Send us a screenshot or a link of your promotion to, and we will enter you into a draw to win £200. Every link counts as one entry and the winner will be drawn at random on 15th July 2019.

Bespoke promotions

We have a dedicated affiliate team on hand to help with your campaigns, and we’re open to working with every type of affiliate promotion.. Get in touch to tell us about your plans for opportunities for increased commissions, bespoke creative or technology, competition prizes for your audience, your own content from our expert copywriters and much more. You can reach us on