Eyeko launches as part of The Hut Group, the UK’s leading online multi-website retailer operating across five retail sectors https://www.thehutgroup.com. The Hut Group prides itself as being at the forefront of the affiliate industry, with dedicated account management ensuring you achieve and succeed.
Founded in 1999 as a multi-category make-up brand, Eyeko later evolved into an award-winning leader in eye products, after its founders Max and Nina Leykind saw a gap in the market for high-performance eye products. Renowned for its innovative, high quality mascaras, liquid liners and brow gels, Eyeko takes it British heritage and utilises Korean expertise to deliver an innovative range of products. It also boasts a strong cult following from a host of editors, make-up artists and influencers worldwide. High-profile ambassadors have included Alexa Chung, who previously worked with Eyeko as a creative consultant.
Matthew Moulding, Founder and Chief Executive Officer of The Hut Group, said: “Eyeko is a great addition to THG’s portfolio of brands, with a strong positioning within the cosmetics market. “Its high-quality, innovative products are built on years of industry experience and the brand is renowned across numerous territories including the US and UK. We look forward to maximising Eyeko’s unique offering across the globe through our world-class e-commerce platform, THG Ingenuity, and our global marketing infrastructure.”
Nina Leykind, Founder of Eyeko said: “I am delighted with this acquisition, which is taking Eyeko into a truly exciting future. We’re extremely proud of what we’ve accomplished to date and now look forward to seeing The Hut Group take Eyeko to even more customers worldwide.