Soft and sweet, strong and stylish, the jones + jones S/S 2012 collection combines street fashion influences from London to the Cote D’Azur, with the most glamorous of catwalk trends and 40’s and 50’s couture silhouettes. The first of the prominent stories for the season seeks a sophisticated audience. Sparkling sequins in peaches and cream intertwine with soft pleats and chiffon. The French Riviera inspires a seductive and oh-so-chic collection of creams, nudes and cappuccinos interspersed with perfect little black dresses.
The second story blends an ice cream colour palette of blush pink, lavender, lemon and Anis green with ginghams, bows and lavish layering. From gorgeous cut-out shift dresses to high waist buttoned shorts and with the third season collaboration with Liberty of London adding statement florals into the high summer mix, you can almost smell the perfume of the fresh flowers and feel the light sea breeze.
Based in Mayfair, all jones + jones garments provide the perfect mix of boutique design with high-quality London production.
Updates from jones + jones...
We all know how much the stars of The X Factor 2012 loved jones + jones and the feeling was definitely mutual! To show our appreciation we are offering one lucky winner the chance to see their favourite X Factor acts perform live at Wembley Arena with a friend*!
If you fancy winning two tickets to see The X Factor Live on Saturday the 3rd of March 2012 at Wembley Arena, then enter your details plus let us know what your favourite song performed during The X Factor 2011 was on our competition page here and you could be there!
*Terms and conditions apply for The X Factor Live competition. Please see the competition page here for more details.
Party guests were treated to makeovers from the talented girls at Bobbi Brown, including our amazing hair and make-up stylist Katy Nixon, a chance to view and try on our new collection as well as be photographed in it and of course a lovely little goody bag full of gorgeous treats from Bourjois, Bobbi Brown, Kaé, Happy Kitchen and us, amongst others!
We also had the honour of celebrity guests attending, as not only did the team from The London School Of Modelling share in the fun but girl group From Above popped by to wish us a Happy Birthday too (while wearing jones + jones of course!)…
Check out our blog for Who's next in Paris and spot the Border Laura Dress in black as well as new styles in the clips here, our blog for jones + jones at Pure London here and see the Julia Dress in patchwork sequin on the WGSN Vision catwalk at Pure London here!
We're hoping the missing symbol is a heart, as after all she is definitely a style icon of our generation! A jones + jones girl can dream...x
In mouth-watering candy colours, the best selling Sarah Dress (£65.00) is back for S/S 2012 in oh-so-sweet gingham!...
The best selling Border Laura Dress (£60.00) is now available in oh-so-chic taupe!...
And last but definitely not least the new Ally Dress (£60.00) in white floral lace is a stunning addition to any holiday wardrobe this summer...