We’ve just had confirmation that every time we mention “Up to 60% less” in our copy we need to do one of 2 things;
1) Change the statement to say “up to 60% less than the RRP” or
2) Have an asterisk eg. “up to 60% less*” with reference to “*than the RRP” located somewhere on that page/email/message.
This is a legal requirement and we need to act quickly please.
- Onsite changes need to be actioned by EOP tomorrow.
- Marketing messages – everything going forward should be amended where possible.
Should you have any questions, please do not hesitate to get in touch.
The T.K.Maxx Affiliate Team