Stagecoach has been selling unirider bus passes for over 10 years and, in this time, has developed a strong and steadily increasing market base across the UK. Investment is continually put into raising awareness and driving sales through a number of marketing activities.
The unirider brand has been given a make over for the 2012/2013 academic year with new creatives and website address Stagecoach Bus - Unirider | The student bus ticket from Stagecoach to ensure the buying process is as quick and easy as possible. With annual tickets providing the largest peak for sales please utilise the creatives in your communications to encourage conversions.
The affiliate programme aims to drive unirider sales online, at the same time as raising awareness of the ticket and stimulating market growth.
Only available to students, the unirider targets a select audience who are keen to make savings and who may be actively searching for exclusive student offers.
Therefore, by promoting the unirider brand on your website you will be providing your users with a link through to an easy to use, local travel website targeted directly at students and with considerable consumer value to this target market.
End user copy:
If you want to make big savings on your bus travel this year you can purchase an on-line Stagecoach ‘annual unirider’ ticket. The annual unirider ticket is a simple online purchase, exclusive to students. The one off payment allows you to travel throughout the academic year with just one ticket. It equals big savings, little paper waste and no weekly budgeting for your travel.
You can use your bus ticket as many times as you like throughout the academic year, whether it’s to or from University, into town to grab some essentials, or just meeting up with your mates!
Annual unirider tickets are available in a number of locations* throughout the UK and are valid from September through to the end of June (dates may vary in some regions, please check your chosen location for further details).
* Daily cost of an annual unirider ticket ranges depending on chosen location.
Stagecoach Unirider Affiliate Team