They’re here. THE collaboration everyone is talking about. The launch of Pharrell’s Superstar Supercolors.
There has been a lot of activity in the build-up to this launch and we highly anticipate this will be a massive success. Schuh have bought into 11 different color options which covers that full 50 color way spectrum. All of these are unisex.
You can also link to our Superstar specific landing page
For promoting, Adidas have provided copy and have asked that when promoting we stick to this. You can use all or some or mish mash it up:
• A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a colour. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colourways. Pharrell Williams knows that the most empowering thing you can give a superstar is the freedom of expression. In collaboration with the creative and entertainer, the adidas Originals Supercolor Superstar pack offers a choice like never before.
• “Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”
In addition to the copy we’ve uploaded banners in a range of sizes to help with promoting –
Please let us know if you need anything else to help your marketing.
The Schuh Affiliate Team