Primus Broadband Rebrand

Written by Chris on . Posted in Affiliate Window, Datafeeds, Network, News, Policy Updates, Programme Closures, Programme Launches, Regions, Sector, Sector, Telecoms, Telecoms, UK, Update Type, Updates


We are excited to announce that as of October 1st Primus Saver will be rebranding as 'Fuel Broadband' as part of our continued strategy of growth and customer service. This change will come with a brand new design, website and packages, but our fantastic commission structure, staff and work processes will remain the same.

For an introduction to the Fuel Broadband brand you can find our Intro Film here:

You can also follow the following link for a comprehensive guide of the new brand, including our brand guidelines and the details of the changeover:

Please note that from the 1st October we will have a flat pricing structure in place across all sales partners, and commission on all packages will remain the same. Our lead package and pricing can be found in the media pack, and exact pricing on all packages will be delivered in the next couple of days.

Further, as stated in the media pack the default linking change will take place in Awin and switch between 9-9:30am on Wednesday 1st October. All basic tracking links will not need changing but any deep links will need removing and updating. We will issue an email out on Wednesday with full deep links for those that need them. 

It should also be noted that as part of the rebrand all Primus Saver creative and banners will be deleted as of 5:00pm on Tuesday 30th September. All affiliates that use these should delete them and upload the new Fuel Broadband creative that will be provided as of Wednesday 1st October.

If you would like to publish an article announcing the news, or if you have any questions or concerns please contact myself or Robert Smith on

Chris and the Primus Team

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