On the Beach - October Communication

Written by DragosB on . Posted in Affiliate Window, Network, News, Sector, Travel, Update Type, Updates

Dear Affiliates,

We would like to say a huge “thank you” to everyone who has promoted On the Beach over the past few months. As I’m sure you’re all aware Vicky is back, huge grin!!

Holiday’s aren’t just for summer and with it blowing a gale outside there’s no better reason to escape the cold and secure yourself some winter sun. We have some great incentives, products and offers this October. Have a look what’s going on:

We’ve got winter sun holidays with up to 50% off. We’re still excited about our market leading low deposit scheme, where holidays departing after April 2015 can be secured with a deposit of only £50pp, with nothing to pay until after Christmas, and final balance due just 2 weeks before you fly.

*You can secure your holiday today from only £50pp then there is nothing to pay until after Christmas*

Here are our main messages for October:

Consumer Campaigns and Key Messages

*Winter Sun – available for a limited time only! Save up to 50% on selected hotels.


*Low Deposits - Secure your spring and summer 2015 sunshine from just £50pp, then nothing to pay until after Christmas and final balance due just 2 weeks before you fly.


*The NEW iPhone App is here! – Book your holiday securely via our FREE iPhone App (Incentive coming soon).


* Book with confidence - It’s reassuring to know that whatever happens, your holiday is protected when you book with us.


Last Month’s Top Selling Hotels

Last Month’s Top Searched Destinations

Affiliate Resource

Are you looking to work with us and partner with one of the UK’s fastest growing online travel agents?

You could benefit from:

  • Competitive commission and ‘bonus’ rates above industry standard
  • Range of creative banners displaying our best offers and most popular destinations
  • Ability to deep link to destination and hotel level to increase conversion
  • Regular affiliate and consumer incentives
  • Affiliate widgets and customisable white labels

Please note: due to the new commission modelling, all new affiliates will be entered into the holding commission pot and reviewed after 3 months. Commission offered in this pot is 3% on holidays, 5% on hotel only and 1% on flight only.

Linking methods:

There are various different ways to link to OntheBeach.co.uk and dependent on the nature of your site, deep linking is usually the highest converting method if your traffic is qualified and pre defined. All resources are available through the Affiliate Window interface. Methods include:

  • Static deep links to hotel or destination level landing pages.
  • Dynamic deep link – allows you to pre populate the query string and hit the site in the results set for hotel only or flight & hotel.
  • Deal landing pages – each deal has its own landing page. Deals are made available through the flat file or through accessing the API.
  • Family focused site? Link to the recommended family hotels.
  • Widgets (allow you to link to a meta search with results, from a small search panel)
  • White labels (Allow you to return customised / branded results in the form of a meta site.

Live Inventory Tools - Using Live Inventory to improve usability and increase conversion

It’s a proven fact that housing live inventory on your website is the single most effective way of increasing conversion. We have all used the HTML searches and widgets commonly on offer by merchants, but leading the way with new technology for affiliates is Distribute Travel, who has developed a selection of tools and white labels for you to pick up and use yourselves – in a few easy steps!

On the Beach branded White label:
Simply put your AWIN tracking Id into the tools when creating a search box or deep link and results return in On the Beach branding in a white label Meta search. Deep links are customisable and allow for rolling time periods e.g. 30-45 days ahead, meaning that links can stay live without the need for constant updating.

To access our customisable white label search box and deeplink tools click here

Own Brand White Label: We are able to offer those affiliates generating significant sales per month (approximately 30 sales per month) a white label in your own branding. Please let us know if you are interested in this and we will arrange set up.

Multi Attribution – the future of affiliate commission!

We have been working hard this year to monitor traffic and develop a fair way of attributing commission to affiliates. In an industry dominated by the last click wins, we wanted to make sure that affiliates losing out on this model, but assisting the sale were fairly rewarded as well identifying those sites contributing to the overwriting of cookies within the last few minutes. The model is rather comprehensive and is work in progress – so we are interested to hear your thoughts. The full article detailing this can be found within the Affiliate Window Interface. Look for the On the Beach Fact Pack.

All affiliates affected by the new model have been notified, however If you would like more information on your modelling, please get in touch.

Want to sign up to the programme or for more information on what to promote and when, check out the On the Beach Fact Pack.

Alternatively, please contact Victoria.Mcquillian@OntheBeach.co.uk - Sophie.Hughes@OntheBeach.co.uk and Diana.Castillo@AffiliateWindow.com

Please remember to replace !!!id!!! with your own publisher's id.

Thanks and happy promoting!!

On the Beach and AffiliateWindow