On the Beach- New Year Update!

Written by shakiaki on . Posted in Awin, Network, Offers/Promotions, Promotion

Dear affiliates,

Welcome to 2013!

We just wanted to drop you a note to let you know what’s going on this January and fill you in on the resource available to help with your marketing activity.

We have some great products, offers and incentives to give you a flying start, including 30% of selected hotels, low deposit and flexible payment options for our customers and the all important incentives to keep you motivated.

First things first... We just wanted to say a massive “thank you” to everyone who promoted On the Beach last year and for all the support during the launch of our new multi attribution commission model. 2012 was a great year for On the Beach and we are very much looking forward to a successful 2013!

So what’s happening?

January / February Consumer Campaigns and Key Messages

*Beat the high street! Did you know that our holiday prices are on average 50% cheaper than high street travel agents?

*Up to 30% off selected hotels when you book before 31st Jan.

* Flexible Payments! Everyone needs something to look forward to, and with the economic climate as it is and the strain of Christmas, what better time to secure your beach holiday - without having to drain the old funds! When you book your holiday with a full deposit, you then have 4 weeks to pay the flight cost, with your final balance due 4 weeks before your departure. And now that ALL our hotel deposits are only £10pp, and our low flight deposits start from only £65pp, it's never been simpler or cheaper to find your dream getaway! 'http://www.onthebeach.co.uk/flexible-payments'

*Kids stay for free – Make a hotel booking with us and your children (under 12) can stay there free of charge! 'http://www.onthebeach.co.uk/l/family-holidays'

* Complete Financial Protection – Your holiday is safe with us - With our very own ATOL licence, charter operator own cover and On the Beach Trust – you can be 100% confident that every element of your holiday will be protected.

Affiliate Incentives

1. Earn an extra 1% commission on all holiday bookings over £999 in Jan 2013...

For all flight & hotel bookings made between 1st – 31st Jan 2013, we will pay an extra 1% commission. The extra 1% will be credited manually at the start of February.

Please note: This incentive is not open to incentive sites (voucher / cash back).

2. Win a £500 On the Beach Holiday voucher. Deliver 10 or more sales between 1st Jan and 28th Feb and be entered into a prize draw to win £500 holiday voucher. As soon as you hit 10 bookings, you will receive one entry for each incremental sale you make. The more you convert, the higher your chance of winning.

Affiliate Resource

Looking to work with us? Partner with one of the UK’s fastest growing online travel agents and benefit from;

- Competitive commission and ‘bonus’ rates above industry standard.
- High average booking value – earn £30-40 on holiday bookings.
- Range of creative banners displaying our best offers and most popular destinations.
- Ability to deep link to destination and hotel level to increase conversion.
- Regular affiliate and consumer incentives.
- Affiliate widgets and customisable white labels.

Please note; due to the new commission modelling, all new affiliates will be entered into the holding commission pot and reviewed after 3 months. Commission offered in this pot is 3% on holidays, 5% on hotel only and 1% on flight only.

Linking methods:

There are various different ways to link to OntheBeach.co.uk and dependent on the nature of your site, deep linking is usually the highest converting method if your traffic is qualified and pre defined. All resource is available through the Affiliate Window interface. Methods include;

- Static deep links to hotel or destination level landing pages.
- Dynamic deep link – allows you to pre populate the query string and hit the site in the results set for hotel only or flight & hotel.
- Deal landing pages – each deal has its own landing page. Deals are made available through the flat file or through accessing the API.
- Deal Finder – Not sure where you want to go? Visit onthebeach.co.uk/dealfinder and use the filters to dig out the best deals.
- Family focused site? Link to the recommended family hotels.
- Widgets (allow you to link to a meta search with results, from a small search panel)
- White labels (Allow you to return customised / branded results in the form of a meta site).

Live Inventory Tools - Using Live Inventory to improve usability and increase conversion

It’s a proven fact that housing live inventory on your website is the single most effective way of increasing conversion. We have all used the HTML searches and widgets commonly on offer by merchants, but leading the way with new technology for affiliates is Distribute Travel,who has developed a selection of tools and white labels for you to pick up and use yourselves – in a few easy steps!

On The Beach branded White label: Simply put your AWIN tracking Id into the tools when creating a search box or deep link and results return in On the Beach branding in a white label Meta search. Deep links are customisable and allow for rolling time periods e.g. 30-45 days ahead, meaning that links can stay live without the need for constant updating.

To access our customisable white label search box and deeplink tools Click here

Own Brand White Label: We are able to offer those affiliates generating significant sales per month (approximately 30 sales per month) a white label in your own branding. Please let us know if you are interested in this and we will arrange set up.

Multi Attribution – the future of affiliate commission!

We have been working hard this year to monitor traffic and develop a fair way of attributing commission to affiliates. In an industry dominated by the last click wins, we wanted to make sure that affiliates losing out on this model, but assisting the sale were fairly rewarded as well identifying those sites contributing to the overwriting of cookies within the last few minutes. The model is rather comprehensive and is work in progress – so we are interested to hear your thoughts. The full article detailing this can be found within the Affiliate Window Interface. Look for the “On the Beach Fact Pack” in the documents tab in our Darwin profile here.

All affiliates affected by the new model have been notified however, if you would like more information on your modelling, please get in touch.

Want to sign up to the programme or for more information on what to promote and when, check out the On the Beach Fact Pack, which can be found here: 'https://ui.awin.com/awin/merchant/3655/profile-documents'

Alternatively, please contact victoria.mcquillan@onthebeach.co.uk or Cristina.Donovan@affiliatewindow.com

Thanks and happy promoting!

On the Beach and Affiliate Window