On the Beach Logo update!

On the Beach Logo update!

Dear Affiliates,

I hope you’re well and having a good week.

Some exciting news from OTB headquarters. We’ve been working hard behind the scenes to give our logo a bit of a refresh and we’re now ready to share it with the world!

Before we do the big reveal, why have we bothered?

• It’s been 10 years since our last logo update and a lot has changed in that time, both in the travel industry and the way we all use websites and apps in a mobile first world. As you probably know the old logo had a number of challenges such as the scalability on responsive websites and the fact it didn’t always work in different sizes (square vs rectangle).
• We’ve worked hard to build a recognisable brand and know we have a high recall with customers for our blue and yellow colours, as well as the signpost and palm tree shapes. So, the question was how can we update the logo without losing what we’ve already invested in.

Without further ado, here is the new logo that we are excited to roll out today:

Some examples of how it’ll look in situ:

We’ve uploaded a new version of the logo to the AWIN platform and ask if you could make the necessary changes your side to ensure that we can get everything updates as quickly as possible.

Feel free to resize the logo to suit your needs but if you need a different format or have any questions at all, please just let me know & if you could let me know when the update has been done, it would be much appreciated.

Banners are being redesigned with the new logo as we speak and we’ll let you know when new versions are available.

Many thanks!

On the Beach Affiliate Team