Oak Furniture Land is the UK’s largest retailer of solid hardwood furniture, reporting sales of approximately 40 million for the last financial year. With more than twenty ranges of solid oak, mango and mahogany furniture available, they currently meet the needs of over 150,000 customers per year. By cutting out the middlemen and keeping costs to a minimum, Oak Furniture Land have carved a niche for themselves; offering high quality, handcrafted furniture at massively reduced prices.
Despite the harsh economic climate, Oak Furniture Land has gone from strength to strength and has been recognised for the second year running as one of the UK’s fastest growing companies by The Sunday Times Fast Track 100. To accommodate their growth, the company has recently relocated its Head Office and Distribution Centre to larger premises in Wiltshire. In addition to providing extra office space for their expanding team, the move has reduced lead times even further by providing more storage space for stock and a larger delivery fleet.
Launched in August 2011, the company’s television campaign has proved to be a great success and continues to be aired on national channels. Produced by Wordley Production Partners, the advert aims to raise brand awareness and reinforce the company’s core selling point: ‘No veneers, no chipboard, just solid hardwood’. Featuring some best-selling items (oak coffee tables from £119.28 and rustic oak sideboards from £298.12), customers are directed to the website where they can find fully-matching ranges.
In line with their tactical marketing strategy, Oak Furniture Land also plans to return to newspaper and radio advertising in 2012. Further plans for 2012 include teaming up with a leading wax polish manufacturer, to produce a new exclusive woodcare product which is specially formulated for their furniture. Last year, Oak Furniture Land sold over 150,000 tins of wax polish, contributing over 2.2 million to their turnover.
Rustic Solid Oak 4 Drawer Coffee Table
The Rustic Oak Four Drawer Coffee Table features a traditional farmhouse styling with ample storage space. Handcrafted by skilled joiners from the finest cuts of solid oak, it displays an enviable array of design features including softly rounded corners, chamfered edges and tongue and groove corner joints. What sets this coffee table apart is the added double-sided storage comprising four sturdy, built in drawers.
Eden Solid Oak Wine Rack
The Eden Solid Oak Wine Rack is a contemporary piece which would look just at home in a traditionally styled living room or kitchen. Handcrafted by skilled joiners from A-grade solid oak, it boasts enough room for twelve bottles of your favourite wine, and a spacious drawer for corkscrews or bottle stops.
2ft 6" x 2ft 6" Solid Oak Square Dining Table
This contemporary 2ft 6" x 2ft 6" square dining table has been handcrafted from premium grade solid oak by skilled cabinetmakers. Two of the main advantages of buying hardwood furniture are that it’s exceptionally robust and hard-wearing. This table has been finished with Furniture Wax to create a water resistant, wipe clean surface that will withstand the rigours of regular use.
Rustic Solid Oak King-Size Bed
The Rustic Solid Oak King-Size Bed is crafted from solid oak in a traditional farmhouse style. The Rustic Oak range features gently rounded corners and chamfered edges, with wooden dowel detailing. The oak is finished with a subtly stained wax, giving the feel of a well cared for antique oak piece, slightly darker than our other oak ranges.
Bevel Solid Oak Wardrobe
The Bevel Solid Oak Wardrobe is one of the most spacious wardrobes we offer at Oak Furniture Land. Measuring in at an impressive 119cms wide, 60cms deep and 194cms high, it boasts masses of hanging space for even the most fashion-minded individual. Handcrafted from one hundred per cent solid oak, the cupboard section and the drawer are both framed by softly bevelled edges and mitred corner joints.
Rustic Solid Oak Large Bookcase
The Rustic Solid Oak Large Bookcase is the perfect home for your prized book collection, valuable ornaments or even a few photo frames. Handcrafted from premium grade solid oak, it features the popular Rustic design, characterised by subtly rounded corners, chamfered edges and brass tinted drop bar handles. Offering five spacious shelves there's ample display space, and at the base of the bookcase you'll find two compact drawers for tidying away all manner of items.
Rustic Solid Oak 5 Drawer Chest
The Rustic Solid Oak 5 Drawer Chest is a handy storage solution which makes the most of the available floor space. Featuring five spacious drawers, there's ample room to tidy away clothes in the bedroom or other knickknacks in the living room. Each drawer is crafted using traditional dovetail joints with solid oak backs, bases and runners.
Tokyo Solid Oak Large Sideboard
The Tokyo Solid Oak Large Sideboard offers storage space galore with four deep drawers and two generously-sized cupboard areas. Handcrafted from premium grade solid oak and finished with nothing but a clear wax, it would make an eye-catching addition to any dining room. Each drawer is crafted using traditional dovetail joints with solid oak backs, bases and runners.
Tokyo Solid Oak Widescreen TV + DVD Cabinet
The Tokyo Solid Oak Widescreen TV & DVD Cabinet offers ample storage space for a widescreen television all associated paraphernalia. Forming part of the highly sought-after Tokyo Solid Oak Range, it features an enviable range of design features. Made from one hundred percent solid oak, the underside of the ample table top features a handcrafted shallow bow effect, which is reminiscent of classical Japanese architecture.
3ft x 3ft Solid Oak Extending Dining Table + 4 Brown Leather Chairs (Seats Up To 6 People Extended)
A beautifully crafted Extending Dining table made entirely of Solid Oak. This Dining table when extended, can seat up to 6 people comfortably. The beauty of this table comes from displaying the wood in its simplest raw form as the timbers exude their natural beauty from its grain.