New Season has now landed at Superdry. Please see below for a brief summary on the season:
Prairie meets punk this Autumn/Winter at Superdry where the devil is in the details. Camo and check mixed prints are emblazoned with bold badging, varsity letters and appliqués that pack a punch.
Drawing from a mix of inspiration urban style is seen reworked with a retro sport twist. Denim has been given a rock and roll ripped and ready attitude.
This season the brand continues to drive its outerwear offer with a big focus on down. New shapes, colours and detailing are set to stand out. Functionality gets an army inspired upgrade with the Rookie jacket’s practical pockets, military style fastening and adjusters
Men’s graphics look to 90s England and conjure up a nostalgia of 70s ski chalet style; knitwear sees a strong injection of bold colour. Effortless French girl style has been envisaged for womenswear creating new shapes across tops,
skirts and dresses in an iconic palette of red, grey and navy. High impact graphic jumpers and crop tops have been given vintage varsity vibes, whilst urban sport code has been taken up a level with mesh inserts, racer stripes and holographic prints.
For additional imagery or press release, please contact: Cameron.Rooney@Supergroup.co.uk