We have some exciting news: Bonmarché has just launched the up market, larger-ladies' brand, Ann Harvey, which will be exclusively available through Bonmarché.
Ann Harvey is a very popular, well-recognised brand and Bonmarché are delighted to be the exclusive supplier of this range. Focusing on sizes from 16 - 32, it will be a great addition to Bonmarché’s offerings. This is also sure to increase AOV, sales and interest in general!
Ann Harvey’s sophisticated plus-size fashion lines have a very loyal fan base, with an average of 45,000 Google searches per month that lead to their site, as well as a good social media following. There is a high demand for online sales of the brands’ offering, available now for the first time through Bonmarché.
This will be a unique partnership, allowing Ann Harvey to operate as a standalone brand as well as available through the Bonmarché website and stores. We are hoping to provide an independent Ann Harvey link (www.annharveyfashion.co.uk) that publishers will be able to deep link and direct traffic through, which opens opportunities for promoting the brand name separately alongside Bonmarché. To ensure simplicity in tracking sales everything will be available through the current Bonmarché programme and deep links.
We would like to get as much coverage as possible for the new Ann Harvey line launched only today, so please let us know if you have any opportunities or helpful ways to promote this exciting launch. We have a range of separate assets and Ann Harvey logos available and would ideally like this to be promoted as a separate brand alongside Bonmarché as this will help drive sales from their loyal base.
To go with the launch we are also invigorating our web site with a fresh new look and feel, which is sure to help increase conversion rates and bring an even higher AOV.
Take a look for yourself now at http://www.bonmarche.co.uk/page/home , and below is a deeplink to the new Ann Harvey page!
If you have any ideas, questions or opportunities, please get in touch!
Chis and the Bonmarche team