Affiliate News

Written by katy.james on . Posted in Fashion, Fashion, News

Dear Affiliates,

It’s been two weeks since we launched our affiliate programme and we’ve gotten off to a flying start so thanks to everyone who has supported us so far - the positive feedback has been overwhelming.

This is the first of our bi-monthly newsletters. In it, we hope to provide you with news, updates and general support on getting the most out of your nelly promotions.

Firstly I’d like to remind you of our launch competition where you can win a shopping spree at Nelly! We have £1500 worth of vouchers to give away. Competition details can be found here.

To help you, here is a list of our current bestselling categories:

Nelly Shoes
Nelly Trend

Hunky Dory

Jean Blush


Last week we featured our Bikini Bible and this week we’re focussing on our fabulous summer collection from Lundberg plus we’ve just launched our ‘Design your shoe’ competition.

Bikini Bible

Lundberg Summer Collection


‘Design Your Shoe’ Competition
Every girl is crazy for shoes. The Platform, the stiletto, the wedge, the boot, bright, bold, leather, studded... we love them all! Take your addiction to the next level and design your own!

• £5 voucher for every entry
• the winning shoe sold at nelly
• £2000 nelly shopping spree
• exclusive goodie bag

It’s really addictive so have a go and try it out for yourselves! If you’d like to promote it on your blog/site you can link to it via the following link:


PR Coverage
We’ve had so much on and offline PR coverage that it would be impossible to list all of it on here which is why we’ve decided to create a page on our site detailing all of this. This should be live in a few weeks. In the meantime, in print coverage includes product features in Look, Grazia, Style and Stylist and a picture of Alesha Dixon wearing a Nelly Trend top on the front cover of Fabulous magazine Keep your eyes peeled for more coverage in the coming weeks and months!


Our launch party
For those of you who were one of the 1000 guests at our launch party, we hope you had an AMAZING night. – we did! Thanks for all your Tweets and messages… pictures will be available to view and a link will be provided in our customer newsletter going out shortly. You can also check out the various tweets and individual pictures from the night on our Twitter page @nellycom.


What’s next for nelly UK?
We’re delighted with our UK launch so far but we want to take it to the next level. As part of on-going improvements to our site and service we have a number of important changes scheduled for the coming weekes. The key changes are highlighted below:

  1. Amending the decimal place in the prices from a ‘,’ to a ‘.’ (we discovered that every other European country use a comma instead of a dot to represent the decimal place!)
  2. SEO Enhancement – at the moment our SEO listings are not optimised for UK traffic.
  3. On-going improvements to navigation
  4. Stronger call-to-action onsite
  5. Enhancing brand trust – we will be introducing a section as seen in ‘x magazine’ and on ‘x celebrity’  and we will also be looking to expand our product reviews.
  6. We will be introducing Amex and Paypal as payment options very soon


With enhancements to the site and ongoing press coverage and celebrity endorsements we expect to see a huge increase in our onsite conversion which means that you’ll earn even more commission from referred traffic.


If you have any questions or would like to chat to the nelly UK team please drop us an email on


From nelly with love x