my-wardrobe - Launch of the Shoe Library

Written by Rhiannon AW on . Posted in Awin, Fashion, Network, Offers/Promotions, Promotion, Promotion Type


Dear Affiliates,


I hope you’re well – Today sees the launch of the Shoe Library, designed to bring you the key styles and best brands available in the menswear universe and all the knowledge and styling information you need to successfully shop for any occasion.






Please see the press release at the bottom of this email.

The menswear banner creative has been update, please see an example below:



Plus we have a competition live for the launch of the new Shoe Library at In this competition you can personally, not your readers, win £500 if you tweet!


Just use the hash tag #ShoeLibrary and link to (e.g. to be in with the chance of winning £500 worth of gift vouchers to spend in the my-wardrobe Shoe Library.
Live: 04/05/2012
Expires: 20/05/2012

T&C’s: Maximum 10 entries will be counted per twitter account. Winner will be chosen at random from #ShoeLibrary and contacted on 21/05/2012. Winner made public by 24/05/2012. Entries will be counted if you link to my-wardrobe from your site mentioning the launch of the Shoe Library. my-wardrobe employees or members of the public who hash tag with #ShoeLibrary will not be counted. £500 Equivalent will be sent to the winner in the supported currencies EUR, AUD, USD, NOK, SEK, DKK, SAR, AED, KWD.


If you have questions please get in touch.

Happy promoting!

All the best,

Chantal Williams
Affiliate Marketing Manager
Blackberry: + 44 (0)75 95 41 2380 presents the launch of its men’s SHOE LIBRARY, the premier online destination for real men’s style presents its biggest ever line up of footwear product and information.
What: The Shoe Library
When: Friday May 4


my-wardrobe has compiled its largest-ever edit of men’s footwear for Summer 2012 to fill the shelves of its brand new, bigger-than-ever footwear department.


Called The Shoe Library, this extensive collection of product and information is designed to bring you the key styles and best brands available in the menswear universe and all the knowledge and styling information you need to successfully shop for any occasion.


The line-up of product includes new brands from New Balance and Converse to the template-defining loafer label Bass Weejuns and heritage Brit brand Clarks Originals. London favourite b-Store injects its sleek trend-driven classics while summer ready retro styles come from Riviera’s and Fin’s hand-made suede moccasins.


Exclusive products come from Superga, b-Store and Grenson while head of menswear buying Lee Douros has teamed up with Northampton traditionalists Tricker’s and Sanders to update their heritage rich styles.


Douros says: “I’m extremely excited about the addition of the Shoe Library to It is a real insight into the process of shoe-making and we have worked with some of the best brands to bring you exclusive styles to herald its launch.”
Visitors to the Shoe Library’s experience-rich design will be able to look up all the facts they need to know (and a few they don’t) in the extensive glossary, interact with the graphical examination of footwear anatomy, and answer their questions in the FAQ department.


A Style Guide collates the key footwear solutions for a range of looks from trousers to chinos, smart and casual denim, shorts and sweats.


The my-wardrobe shoe library truly is an at a glance checklist of everything that goes into your shoes – apart from your feet that is.






Launched in April 2006 by Sarah Curran, is the UK’s leading online retailer of ‘everyday luxury’ clothing, shoes and accessories. offers carefully-edited collections from over 180 womenswear and menswear designers, as well as daily style news, magazine-style features and fashion films from MY-TV. All purchases from the site are beautifully packaged and are eligible for a next day delivery service to most UK and worldwide destinations.

For further enquiries, images or samples, please contact the following:
Rebecca Lowton /

For further enquiries, tracking or links, please contact the following:
Chantal Williams /