SHEEP’S BACK TO JACK’S BACK
WOOL WEEKOur love of wool runs deep and this natural wonder-fibre is a mainstay in our collections season to season. This autumn we're supporting Campaign for Wool, their mission: ‘live naturally and choose wool’.
Tradition - Nods to its now-staple cable knits and other traditional knitting methods that have since become so iconic for the brand.
Reinvention - Looks to some of its recent best sellers in the form of a trench coat, mac and its branded caps, by constructing these from wool the brand hopes to further wool appeal and bring texture to its customers autumn wardrobes.
Innovation - Speaks to advances in the brand’s iconic hoodies and joggers category.
To find out more information regarding how Jack Wills are supporting Wool Week please follow the link below.
http://www.awin1.com/cread.php?awinmid=2992&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.jackwills.com%2Fwool-shop%2F
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