Introducing the official England SD90 retro collection
Scorched Earth
Thatcher’s dark shadow was cast over England in the Eighties. A bleak and desolate country. The Specials serenaded the decade with the haunting anthem, ‘Ghost Town’, to a backdrop of inner-city decay and industrial decline. The working class were conflicted between the sceptre of mass unemployment and the gratification of council house ownership. The North-South divide was a machete wound. The Soviet Empire aimed ICBM missiles at London. Babylon was burning.
Football attendances were at an all-time low, hooliganism blighted the terraces and the boardrooms asset-stripped the balance sheets. Stadia crumbled from the lack of investment and the finest talent was exported.
Never mind the revolution. Football was not even televised in 1985.
Out of darkness cometh light
From beneath the smouldering ashes a clandestine renaissance began energising the youth. The heaving masses were being nourished in the warehouses and fields of England. A popular and unrelenting uprising to the mesmeric beat of acid house…
The phoenix took flight from the embers with Pavarotti’s Nessun Dorma, New Order’s World in Motion and Italia ’90. Exiled on Sardinia, the England team had the greatest football shirt trilogy of all-time in their kitbag…
Score Draw, on behalf of the Football Association, will celebrate these three jerseys - the red, white and blue - on 23rd April, St George’s Day. A euphoric England 1990 Mash-Up shirt of original fabrics and embellishments.
This football shirt celebrates youthful exuberance emerging from adversity. Two distinctive England 1990 Track Jackets and a Training Tee will complete the ‘SD90’ capsule.
Our design is inspired by the RAF target that adorned our Spitfires, emblematic of English guile and courage, and stylishly adopted by the Sixties Mods of Carnaby Street. We pay homage to the geometric patterns with our unique shard-like collage. Hand-sewn and embroidered with ‘the Three Lions’.
It's coming home
With the EURO's now just 50 days away, demand for #ThreeLions on the shirt is growing rapidly as the excitement builds. If you'd like to take advantage of our officially licensed England and Scotland retro collections please contact danny@3retro.com for more assets.