Introducing: The New Season Collection at Superdry

Written by NatashaB on . Posted in Awin, Fashion, General Promotions, Network, Offers/Promotions, Promotion, Promotion Type

Introducing Superdry AW16…

Less is definitely more this season with a focus on the finer detail. Leather sleeve patches, subtle emboss logos, woven labels and tonal metal finishes carry the signature Superdry branding for a more sophisticated expression.



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Menswear unites a cool monochromatic palette with bursts of robust autumn colours. Carbon,

smoke, grit grey and optic white offer a classic base while bursts of true indigo blues and khaki

greens provide a touch of contemporary style.

Knitwear offers cotton-rich yarns and gradually introduces lambs wool textures and cables as the

season progresses. Crew necks, high stealth hoods, granddad plackets and zip hoods are hero

silhouettes for men this Autumn/Winter. In shirts, American milled flannel in classic Northwestern

combinations of evergreens, reds and cobalt blue are key pieces and sartorial Oxfords and pinstripes

in premium peached fabrics add a preppy East Coast edge to the mix.


As always, Superdry’s outerwear takes the lead with a strong suede offering in bomber and

Harrington silhouettes. Carbon-coated denim and trench coats are hero pieces while premium

leathers and wax jackets take inspiration from the British heritage of motorcycling trials.


Featuring a fresh new winter palette and photographic prints, this season’s Superdry Sport

Collection for men and women has hit a new level of professional performance. Breathable

hi-tech fabrics assure a stylish, athletic look combined with must-have Superdry sport bags

and accessories.


Womenswear melds together three distinct trends offering a diverse winter wardrobe. Arizona Skies

boasts tassel jackets, fringe-detail tops, trousers, and skirts in cord, suede and leather. The timeless

collection is designed with premium fabrics and offered in a palette of rich autumnal tones.


Eastern Romance provides a touch of premium glam with a moodier colour palette of black, grey,

teal, burgundy and coated denim on feminine luxe fabrics. Flattering leather trousers and biker

jackets, boho blouses, dip dyed wool gilets, and real indigo yarns add an authentic, heritage appeal

to the collection.


The Nordic range takes a more relaxed approach offering key essentials, including salvage denimwash

fabric tees, sweat dresses, quilted bombers and brand new mono graphics. The trend also

features clean cut and tailored pieces, including the Istegade Camel Coat, a sophisticated step up

in the Superdry outerwear offering.


Designed to co-ordinate with the refined, urban-chic style of this season’s Womenswear, a new

footwear and accessories range has a look for every occasion. Suede and leather bags and boots

offer a versatile style for work and play, complimenting key looks within the collection.

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Happy Promoting!

The Superdry Affiliate Team