House of Fraser Affiliate Newsletter

Written by Alexandra.Djivanovic on . Posted in Awin, Fashion, General Promotions, Network, Offers/Promotions, Product Launches, Promotion, Promotion Type, Regions, Sector, UK


Hi Affiliates,

Welcome to the House of Fraser editorial affiliate newsletter.

This week House of Fraser are introducing new and exclusive brand Maisn de Nimes.

Happy promoting! 

Maison de Nimes: House of Fraser’s New and Exclusive
Lifestyle Brand

Inspired by the casual lifestyle of coast-to-coast living, Maison de Nimes is launching
exclusively at House of Fraser this September. Taking inspiration from Southern-Californian dressing, inspired by the casual lifestyle of coast-to-coast living, and combining with a European edge, the collection epitomises laid back cool.

Designed and curated in-house, the new collection is premium, classic and authentic,
targeting women who want a relaxed, casual look. The Maison de Nimes woman appreciates quality that makes her look and feel great and a product offer that is easy to outfit build for her “off duty” look. 

Authentic denim with a nod to boho femininity is at the heart of Maison de Nimes, underpinning the laid-back and effortlessly cool aesthetic of the brand.

Jakki Pay, Director of Womenswear Fashion Design and Accessories, says: “Maison de Nimes was created to cater to our love of authentic denim, inspired by the relaxed lifestyle of the Californian coast; that casual yet stylish vibe is at the heart of everything we design. Each piece that’s created works back with denim to create a truly off duty wardrobe. The colour palette is always anchored to indigo & the prints are inspired by traditional Shibori dying techniques”.

Maison de Nimes launches on the 1st September in selected stores and online, with prices ranging from £15 to £299.

Copyrigth Affiliate Window 2016

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