Guide Dogs TV Campaign

Guide Dogs TV Campaign

We just wanted to let you know that Sponsor a Puppy (http://www.sponsorapuppy.org.uk) will be running their fantastic TV campaign from 1st October. The advert was shortlisted for the Best Direct Marketing Campaign at this years’ Third Sector Excellence Awards.

This piece revolves around Dave Kent's story, and his fantastic guide dog Quince. 

Suffering with poor eyesight from birth, Dave Kent had an operation to improve his vision at the age of 18. Sadly, things didn't go to plan and he lost his sight as a consequence. Shortly after, Dave turned to Guide Dogs for support.

This is his amazing story of how, against all odds, Guide Dogs helped to give Dave the confidence he needed to achieve his ambitions and reach some amazing places in his life.

Dave is just one of thousands of people that Guide Dogs is helping at any one time. You can hear + read more on Dave's story here http://www.guidedogs.org.uk/confidence/.

This TV campaign previously generated a huge increase in traffic, and thus interest, in the charity. This is a great time to promote Guide Dogs!