Guide Dogs Brand Advertising Campaign

Written by Optimus Performance Marketing on . Posted in Awin, Charity, Offers/Promotions, Promotion


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Guide Dogs Brand Advertising Campaign

We are pleased to announce that there is currently a fantastic ad campaign being run in central London by Guide Dogs. There will be posters on trains, train stations, bus sides and bus shelters. There will also be a radio advert. All of this activity drives people to the guide dogs website where they can listen to audio case studies, and share these via social media. This traffic will specifically be directed to http://www.guidedogs.org.uk/destination/. A preview of one of the adverts is below:-

Destination Confidence

"Every day, our range of dedicated services help people who are blind or partially sighted to find their way in life. Whether it’s giving them the confidence to travel to work with a dog or share the passion of a football game with a My Guide. Here are just a few of their incredible journeys, and how our commitment has helped them reach the places they want to be."

The dedicated microsite for this promotion is http://www.guidedogs.org.uk/destination/.

We believe that this is a fantastic time to be promoting Guide Dogs - so please get in touch if you believe that you are able to offer extra exposure to Guide Dogs during this period.