DENIM JEANS- HERE IS WHY THEY ARE SO IMPORTANT

The chances are that denim jeans are the most hardworking pieces in your wardrobe: dress them up, dress them down, they always look great. Denim pants were invented by Levi Strauss in the Californian goldfields during the 1870s and have been go-to work and leisure wear ever since. Whether blue, black, stonewash, indigo or bleach wash, there are so many designer styles and washes available at ETO, the choices can seem overwhelming. To help you out, we’re here to break it down a bit.

When choosing denim, It helps to think about your body shape. Regular jeans are cut straight from thigh to ankle and look good on everyone - and with sizes available up to 50” waist, no one needs to miss out. Guys with muscular legs will look great in tapered styles: this designer look is cut full in the thigh for a comfortable fit and tapers gently towards the ankle for a contemporary, streamlined look.

Cuffed jeans are an on-trend leisure look that fuses the easy style of track pants with the more structured look of denim. Just add a zipped jacket and sneakers for an understated everyday look. Combatjeans are a key look this season and are a practical choice for the working week or busy weekends, with plenty of pockets for all your essentials.

Some guys may have been wary of skinny or slim fit styles, thinking that they must be uncomfortably tight to wear, but with today’s hyper stretch fabrics, your jeans move with you, giving you complete freedom of movement. Check out the latest ETO designer styles with ripped details or biker stitching to bring a funky look to your casual wardrobe.

Discover the latest additions to the great value designer denim range at ETO, where you will also discover a range of T-shirts, sweaters and jackets to complete your look.