Correct Linking on National Trust

Hi Affiliates,

As you may be aware, National Trust runs activity across 3 different merchant IDs across Awin:

Online Shop - MID: 3974

Correct Landing Domain: https:// shop. nationaltrust.org.uk/

Deeplink: https://www.awin1.com/cread.php?awinmid=3974&awinaffid=!!!id!!!&ued=

Memberships - MID: 3795

Correct Landing Domain: https://www.nationaltrust.org.uk/ join-us

Deeplink: https://www.awin1.com/cread.php?awinmid=3795&awinaffid=!!!id!!!&ued=

Holidays - MID: 12045

Correct Landing Domain: https://www.nationaltrust.org.uk/ holidays

Deeplink: https://www.awin1.com/cread.php?awinmid=12045&awinaffid=!!!id!!!&ued=

This communications is being sent from the MEMBERSHIP/SHOP/HOLIDAYS programme which means this is the programme you are joined to.

Publishers can be a part of all 3 programmes if they wish to promote all 3 National Trust “products”.

Please note, these accounts are not seller linked.  Therefore, if the deeplink does not match the correct account the tracking will not run. 

To ensure all links are correct, please always use the Awin link builder tool and select the correct account,

https://ui.awin.com/awin/affiliate/!!!id!!!/linkbuilder

Incorrect

Correct

Incorrect

1. Text on Publisher site: Shop 3 for 2 on Gift Wrapping with National Trust Shop

• Deeplink:https://www.awin1.com/cread.php?awinmid=12045&awinaffid=!!!id!!!&ued=https%3A%2F%2Fshop.nationaltrust.org.uk%2Fgifts%2Fgift-wrap-bags-boxes.html

• Re-directed Landing Page: https://shop.nationaltrust.org.uk/gifts/gift-wrap-bags-boxes.html?campid=Affiliates_HC_AWIN_Default_NA&awc=12045_1604596090_33ebe0e05450e26bd02d83bf86958815
• The user lands on the correct Gift Wraps & Boxes messaging, however, the deeplink is for National Trust Holidays (MID 12045), therefore the sale will not track.  The linking is incorrect

Correct

1. Text on Publisher site: Shop 3 for 2 on Gift Wrapping with National Trust Shop

• Deeplink:https://www.awin1.com/cread.php?awinmid=3974&awinaffid=!!!id!!!&ued=https%3A%2F%2Fshop.nationaltrust.org.uk%2Fgifts%2Fgift-wrap-bags-boxes.html

• Re-directed Landing Page: https://shop.nationaltrust.org.uk/gifts/gift-wrap-bags-boxes.html?campid=Affiliates_Central_OnlineShop_AWIN_Standard&awc=3974_1604596301_3f86476c534b36d586f15fc6d0eb093e

• The user lands on the correct Gift Wraps & Boxes messaging, the deeplink is for National Trust Shop (MID 3974) and therefore the sale will track

If you have any questions or concerns, please contact molly.penso@awin.com

Thanks,

National Trust Affiliate Team