Celebrating John Lewis Insurance TV Ad Campaign

Written by lydia.archer on . Posted in Awin, Home & Garden, Offers/Promotions, Travel, Weddings


Dear affiliates,


To celebrate the launch of the John Lewis Insurance TV ad campaign we’ve put together an incentive for all of our affiliates, giving you the chance to win up to £1250 of John Lewis retail vouchers!


Simply generate a sale from 19th August – 30th September on the John Lewis Home, Car, Pet, Travel or Wedding Insurance programme to be entered into our prize draw. Every sale will count as an entry, so the more sales you drive, the more entries you gain! There will be three prizes available, with affiliates chosen at random based on sales driven.


1st prize: £1250 of John Lewis vouchers

2nd prize: £500 of John Lewis vouchers

3rd prize: £250 of John Lewis vouchers


To help you promote, we will also be offering:


  • A new range of creative, coming soon to your Affiliate Window account
  • Newly designed and optimised landing pages
  • A range of customer facing incentives to increase conversion (details below)


And if you haven’t see the ad yet, watch it on the John Lewis You Tube channel:



The new campaign idea, ‘If it matters to you, it matters to us’ gives John Lewis Insurance a unique positioning within the insurance market, drawing on the trust that the customers have in the brand.


The TV ad brings that idea to life.  Using stop-frame animation, we follow the story of the entire contents of a family’s house coming to life and making their way outside to have a family photo taken with their owners.


To join Home insurance click here.

To join Travel insurance click here.

To join Pet insurance click here.

To join Car insurance click here.

To join Wedding insurance click here.


Kind Regards,

John Lewis Insurance team


john lewis