Since launching the Affiliate Window programme, BulkPowders has seen extremely strong growth as a result of strong offers combined with good conversion rates. In particular, the channel has shown very strong customer acquisition. January is very important for new customers coming to the supplements market but this has been exacerbated by widespread brand switching this year, probably driven by the VAT issue of last year.
Going forward we will continue with very attractive "first order" offers - these have proved to be very effective as well as a number of product led promotions, focusing on the hard-core (our heaviest product users).
In the meantime we will be tweaking our commission structure:
- New customer acquisition commission will move to 12%
- Standard / returning customer commission will move to 4%
In both cases we will remain the highest paying bulk provider. These rates will be effective from 17 Feb 2013.
In the meantime we continue with some very strong new coupons for the remainder of the month:
- FSW8 - £5 off 1st order over £30
- FSW9 - £10 off 1st order over £60
- GLU15 - 15% off all glutamine products
- PUMP15 - 15% off Nitric Oxide and all "pump" products