Be Your Beautiful. UOMA Beauty now at BEAUTY BAY

‘Beauty starts the moment you start to be yourself’ Sharon Chuter, founder of UOMA

UOMA is a beauty movement with a message: they’re a beautiful tribe and everyone is invited. The brand goes off the beaten path to rewrite the rules of inclusivity and creativity with a range that is innovative and rebellious. They’re the beauty empowered, we’re the beauty obsessed.

With 51 shades in six different formulas, UOMA’s Say What?! Foundation has been hailed as a game-changer by Elle UK, Glamour Magazine and Allure as the next hero product you do not want to miss!

But the brand's beauty portfolio doesn’t stop at innovative foundation. UOMA’s range of concealers, contour sticks, lipstick and eyeshadow palettes are helping to rewrite the rules of beauty inclusivity.

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BEAUTY BAY