AW13 Trends, Sale + 360 Product Images

Written by AnnElkington on . Posted in Affiliate Incentive, Affiliate Window, Awin, Fashion, Fashion, Network, Network, News, Offers/Promotions, Promotion, Promotion Type, Sector, Sector, Update Type, Updates, Voucher Codes

Dear Moda in Pelle Affiliate

There's up to 70% off in our sale, the main message on our homepage at the moment. Voucher codes EXTRA15 and MODASAVE continue over the weekend, and we're launching a blog competition - see below for our latest promotional content.

Voucher Codes

Our 15% sale code continues until Monday. It will continue to be promoted on our homepage over the weekend:

EXTRA15* - Save 15% Extra on Sale Items!*valid on Moda in Pelle branded product only, excludes non sale items and only one discount code may be used per order. Valid for online orders only. Code valid until 11.59pm 29/07/13
EXTRA15 deeplink url:!!!id!!!&clickref=&

Our voucher code for £10 off orders over £80 also continues until Monday:

MODASAVE* - Save £10 on Orders over £80!*valid on Moda in Pelle branded product only, only one discount code may be used per order. Valid for online orders only. If order contains multiple products, products can not be returned individually (order must be returned as a whole). Code valid now until 11.59pm 29/07/13
MODASAVE deeplink url:

Our 20% new customer code continues until the end of the month - the landing page has been updated with the new end date. Please note this voucher code can not be used on sale items, so it should be promoted separately to sale messages.

NEW20* - Save 20% on Your First Order*valid on full priced Moda in Pelle branded product only, excludes sale items and cannot be used in conjunction with any other offer or discount code. Valid for online orders only. Code valid now until 31/07/13
NEW20 deeplink url:!!!id!!!&clickref=&

Our free delivery code can be used on orders of sale and non sale items, so it's a good message to promote alongside our sale. Details as follows:

FREEDEL* - Free UK mainland delivery*valid on full priced Moda in Pelle branded product only, cannot be used in conjunction with any other offer or discount code. Valid for online orders only. Code valid now until December 2013.

As always, if you promote these codes, please can you ensure you also promote the full T&Cs.

Blog Competition!

We're going to be running a blog competition in August! To enter, simply send the Moda in Pelle team a link or screen shot of your blog post promoting a product or products from our pre-Fall collection by 31st August to be in with a chance to win! The affiliate with the best article will win an item of their choice from of our pre-Fall collection.

We're looking for interesting, fashion led content - you may want to mention AW13 trends, key colours for Autumn, how some of the pre-Fall products can be transitioned into Autumn, or how you'd dress the product. Our pre-Fall collection is available to view here, and content to get you started is below. Entries will be judged by an independent panel.

Pre-Fall Collection deeplink url:!!!id!!!&clickref=&

AW13 Intro

The AW13 collection is a clean and sassy take on modern classics designed with elegance. Building on the Spring Summer range, the Autumn Winter collection includes luxurious leather knee length boots, classic riding and shoe boot styles with statement hardware and must-have pieces such as the heeled slipper cut.Inspiration is taken from catwalk trends ranging from utility chic to fairytale metallics with a strong emphasis on detail, quality and luxury. A sensual colour pallet of black grape, rich chestnut and oxblood oozes confidence, with highlights of sophisticated teal for a sense of adventure.

Daywear looks are brought to life with the use of unique trims and embellishment combined with printed leathers and warm suede. Products range from sleek pointed court shoes, to heeled and flat slipper cuts and college loafers in shiny spazzolato leathers, for a modern androgynous feel. Trademark elastic top line ballerinas are back by demand with sophisticated yet on trend quilted material and studded trims.


Key trends in our AW13 are outlined below. As all product in the AW13 collection is bought with these trends in mind, as products are added to the site, we'll offer a selection of styles for creating each key look.

Gothic RomanceDark yet beautifully feminine, a collection of sensual styles with sophisticated detailing. Gold chains and tassels hang from zips and sparkling sequin platforms contrast with sleek silhouettes.


The collection is a feminine take on masculine styles; smart college loafers, flat slipper cuts and brogues in polished spazzolato leathers, patents and velvet; all influenced by the catwalks.


With a twist of modern city this look is clean and strong with studded detail. Styles include biker boots, wedge trainers and cowboy shapes in suede, burnish and distressed leathers.

Utility Chic

Flat boots with straps, buckles and belt details encapsulate this practical utilitarian trend. All about the boot, from riding to biker, the military features add a hand crafted look and feel. Colours range from winter tans, black and chestnut, making this a winter wardrobe staple.

Modern Classics

A clean and stylish take on modern classics. It’s all about the shoe-boot, oozing confidence and empowering women, and beautifully crafted court shoe designs that are perfect for making a statement.

About Us

If you promote us on a shopping directory, or want to add a summary of our brand to a blog post, the following may be useful for reference:

Since opening its doors in Leeds in 1975, Moda in Pelle now has 38 stores and concessions situated in prime retail locations across the country, plus an online store at and successful mobile App.Moda in Pelle is a prestige shoe brand that has been a favourite of British women for close to forty years. Each collection is a clean and sassy take on modern styles designed with elegance combining catwalk-inspired designs with a unique feminine approach.

Moda in Pelle have secured a reputation for producing effortlessly chic footwear for fashion followers, the country chic and celebrities alike.

Static Links with html Content

Content from our B2C email campaign is available via the network interface, and updated every week. The articles are in html complete with artwork, promoting current promotions and products. Links are included, but do not contain any tracking code - so you'd need to add this to use the articles, or you can use the articles as a template to tweak so you can create unique content.

Sale Highlights - Up to 70% off
Newbury- was £55.95 NOW £24.95 Hassie - was £65.95 NOW £29.95
Newbury- was £55.95 NOW £24.95 Eastcote - was £49.95 NOW £14.95
Bleu - was £49.95 NOW £14.95 Milobag - was £55.95 NOW £29.95
Fendon - was £75.95 NOW £29.95 Temptress Now £49.95
Posing - was £99.95 NOW £29.95 Yeezy - was £69.95 NOW £20.95
Posing - was £99.95 NOW £29.95 Polter - was £69.95 NOW £39.95
Seduce - was £89.95 NOW £39.95 Lava - was £69.95 NOW £29.95

Sale - Up to 70% Off!

Sale banners are available via the network, and there's a landing page for you to use. There's up to 70% off, and the sale remains the key message on our homepage, alongside the 15% sale discount code.

Sale deeplink url:!!!id!!!&clickref=&

Top Picks from Sale:

Garnett Leopard Was £65.95 Now £39.95Deeplink url:!!!id!!!&clickref=&

Barries Nude Was £49.95 Now £14.95Deeplink url:!!!id!!!&clickref=&

Faith Lime Green Was £69.95 Now £39.95Deeplink url:!!!id!!!&clickref=&

Our Sale category landing pages are not listed on our sitemap. Deeplink urls are as follows:

Sale Shoes deeplink url:!!!id!!!&clickref=&

Sale Sandals deeplink url:!!!id!!!&clickref=&

Sale Boots deeplink url:!!!id!!!&clickref=&

Sale Bags deeplink url:!!!id!!!&clickref=&

On Site

A positive customer experience is very important to us. We're proud to announce our statistics from independant review site Reevoo:

  • 99% of customers would buy again from Moda in Pelle
  • 93% of customers are happy with Moda in Pelle customers service
  • 95% of customers are happy with Moda in Pelle delivery

We recently added small banners to our site promoting these stats at key points in the user journey, this should improve conversion rate.

New In

A few of this week's new styles are below. We have 360° images for most products on our site - click and drag the images below to rotate.

Cabey in Burgundy 360° image url:
Deeplink url:!!!id!!!&clickref=&
Brendan in Black 360° image url:
Deeplink url:!!!id!!!&clickref=&
Feline in Taupe 360° image url:
Deeplink url:!!!id!!!&clickref=&

Our New In page is a great landing page to use as it sends customers to all our latest styles. The banners below are available via the network, please use the url below to link to this page, as the one on our site does not work with tracking:

New category deeplink url:!!!id!!!&clickref=&


Our Polyvore feed is available via the network interface - there is an RSS feed on our profile. Follow us on Polyvore for updates on our latest products, 'Get The Look' articles, and trend boards - see our latest content below, or click here to view our full profile!

Our jelly flip flops Odval feature studded detail, and look fab alongside quilted Lolliebag.
Odval Was £25.95 Now £12.96
Odval SALE deeplink url:!!!id!!!&clickref=&
Lolliebag Was £49.95 Now £29.96
Lolliebag SALE deeplink url:!!!id!!!&clickref=&

Product Feed

The below improvement to our product feed has now gone live. Full details on column mapping etc. are available via the product feed guide on our profile.

  • Moda in Pelle has been added to the beginning of the product name - this should improve search results on your site for our brand

Setting up Links and Tracking

Just a reminder, the urls that appear when you visit our site do not work with tracking - so for urls which will work with tracking, please refer to our sitemap - click here to view this. Our category urls are listed at the top of the sitemap, followed by all products live on our site. Remember that when linking to products, commissions are only available for Moda in Pelle branded product - so please avoid promoting products whose names begin with the following brands:

Love From AustraliaRubber Duck



Juicy Couture





Michael Kors


Sam Edelman



Fly London

Tory Burch

Best regards

Ann Elkington

Online Marketing Executive

DD: 0113 200 7385


Moda in Pelle a boutique footwear brand with bold fresh and unashamedly feminine styles. Shop our website and you will discover a fabulous range of ladies footwear, including all the hottest styles and trends of ladies shoes, boots and sandals for the season. Shop our brands section where you will find a collection of like minded designers that compliment our fashion leading range of women's footwear and accessories.