Author Archive

Double the difference with Christian Aid

Written by ChristianAid on . Posted in Charity, Charity, Christmas

Good news! Every pound donated to the Christian Aid Christmas appeal will be doubled by the UK Government, meaning double the difference for people living in poverty.

With your help Christian Aid can make every £1=£2, so the programme will award double commission on single donations made between the 17th November and 17th December 2014!


Find out more about the Christian Aid programme.

Christian Aid - Gaza Crisis Appeal

Written by ChristianAid on . Posted in Awin, Charity, Charity, News, UK

Dear Affiliates,

Christian Aid is currently responding to the serious crisis in Gaza. Thousands of innocent people have been killed and injured. Thousands more have fled their homes - but there is simply no refuge.

We're deeply concerned for the security of both Israeli and Palestinian civilians and condemn all violence against civilians without exception. We will address humanitarian need wherever it is.

As a response to the crisis we are running an appeal with the Disasters Emergency Committee and other UK aid charities. You can help support the appeal by directing people to make a donation to Christian Aid by using the following text link:

Support the DEC’s Gaza Crisis Appeal - Donate to Christian Aid to help provide urgent healthcare, food, clean water and psychological support to those traumatised by the conflict.

We want to say a huge thank you to those of you who have already supported our emergency appeal.

We will be in touch should the situation change, but we will be promoting this campaign on Affiliate Window for the next few weeks.

If you have any opportunities or would like more information about our work in Gaza, please email me directly at

Best wishes,

Tom Malone

The Christian Aid Affiliate Team

Are you doing something this year for Christian Aid Week?

Written by ChristianAid on . Posted in Awin, Charity, Programme Launches, Promotion

Dear affiliates,

It was at this time last year that we launched the Christian Aid affiliate programme and thanks to your support, we are still here fighting to eradicate the causes of poverty.

Christian Aid Week is just two days away and from Sunday 11 May until Saturday 17 May, supporters up and down the country will join Christian Aid to give, act and pray on behalf of the world's poorest people.

So once again we ask, can you help us promote Christian Aid Week this year?

Our theme is ‘peace and reconciliation’ and this year Christian Aid Week aims to give people a life free from fear by tackling the causes, not just the consequences, of conflict. We bring you accounts from families helped by our partners in South Sudan, Colombia and Iraq, and the heartbreaking circumstances, born out of conflict, which led to them needing help.

We’re going out with promotions across TV, Print, Radio, Outdoor, Digital channels and be sure to look out for our TV advertisement.

To support our biggest moment in the Christian Aid calendar, you can do one or all of the following:

Creatives – upload one of our banners pools (available in 468x60, 728x90, 300x250 or 120x600) that direct visitors to our Colombia story:



Video – share our TV advertisement which looks at the terror of conflict through a child's eyes. Wayisaba Kabinza and her three younger siblings were separated from their parents when rebels attacked their village in the Democratic Republic of Congo. See how we were able to help by watching our video

Social – send out a tweet using our hashtag #caweek  on Twitter or boost awareness of our campaign by linking to our Facebook page

Plus commissions on single gifts will be increased to 15% during Christian Aid Week, where they will revert to 10% from Monday 19th May!

For more information on the bigger picture and what’s happening this Christian Aid Week click here.

We hope you can join us in our promotions and if you have any opportunities or would like to discuss any specific queries, please email me directly at and I’ll get in touch with you.


Jo Wilson

The Christian Aid Affiliate Team

Nets Now and Easter appeal update

Written by ChristianAid on . Posted in Programme Launches

Hi affiliates,

In the lead up to Easter, we want to update you on two new developments on the Christian Aid affiliate programme.

Nets Now campaign
We’re pleased to say that due to its success, we will be extending our Nets Now campaign - as a longer term element of our programme.

This is supported by frequent offline activity on outdoor media including trains, tubes and motorway rest stops - so there is already a level of awareness in the wider public about this. If you haven’t done so already, don’t forget that you can find the Nets Now banners in the creative library.

Easter appeal
This year, our Easter appeal seeks to help 900,000 people who have been displaced as a result of the recent conflict in South Sudan. Around spring and Easter, South Sudan experiences a heavy rainy season. This increases the risk of diseases such as malaria and cholera, particularly among pregnant women and children.

We are asking for Easter gifts to help provide families with an emergency survival kit containing a mosquito net, plastic sheeting, water containers and cooking utensils. Find out more about the campaign here.

To support the campaign you can find new banner pools and text links in the creative library:

Please get in touch with me know if you would like any further information.

Tom Malone

The Christian Aid Affiliate Team

Christian Aid Launch exclusively on Affiliate Window! (ID:3927)

Written by ChristianAid on . Posted in Programme Launches


Dear Affiliates,

We are pleased to announce the launch of the Christian Aid programme exclusively on Affiliate Window!  To join our programme, please click here.


About Christian Aid

As an International development charity, we work in over 50 countries to help people in the fight against poverty.

We work globally across a number of projects such as the Syria Emergency Appeal, Nets Now for Malaria, Tax Justice Tour Bus, Enough Food for Everyone IF coalition and across key moments of the year including Christmas, Lent, Easter, Harvest and not forgetting our biggest annual moment - Christian Aid Week (12th – 18th May 2013).


About the affiliate programme

To mark our launch, we are offering increased commissions of 12.5% on a Single Gift and £25 on Regular Gift donation – until the 11th May 2013, when rates will return to:

  • Single Gift  CPA - 10% commission on all tracked donations
  • Regular Gift CPA  - £20 commission on all tracked direct debit donations

Other aspects of the Christian Aid programme include:

  • 30-day cookie period
  • Commission on our International supporters donations
  • A wide range of creatives;  generic, cause related e.g. Tax and seasonal e.g. Christian Aid Week

Join today

If you are already signed up to the AW network– you can apply for our programme here ID 3927, alternatively please sign up to Affiliate Window here.

To discuss any promotional opportunities or if you have any questions, please do contact me directly at


Kind regards

Jo Wilson

The Christian Aid Affiliate Team