Announcing the Launch of HOUSE By John Lewis
Hi Affiliates,
John Lewis today is revealing it's exciting new home and furniture range, HOUSE by John Lewis. Created to offer a range of contemporary-designed, well-made and surprisingly affordable products for the home, HOUSE by John Lewis features everyday items with a clean, uncluttered aesthetic.
HOUSE hub at johnlewis.com:
http://www.awin1.com/cread.php?awinmid=1203&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.johnlewis.com%2FShop%2Bby%2BBrand%2FHouse%2Bby%2BJohn%2BLewis%2FCategory.aspx
The 600 piece range features affordable products including furniture, lighting, textiles, and cooking and dining accessories, all designed to complement the contemporary urban home. Products have been created with long-lasting design in mind – rather than following fashion and changing for change’s sake, the range will evolve over time, allowing customers to build a look gradually.
The look and feel is contemporary, with an evolving colour palette, anchored with combinations of neutrals which will remain the foundation. A playful set of solid colours and patterns will be introduced for different seasons. Core materials include wood finishes, glass, metal, and white ceramic that come together to create a relaxed, informal look.
Dine:
http://www.awin1.com/cread.php?awinmid=1203&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.johnlewis.com%2FShop%2Bby%2BBrand%2FHouse%2Bby%2BJohn%2BLewis%2FCategory.aspx
Live:
http://www.awin1.com/cread.php?awinmid=1203&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Ftp%3A%2F%2Fwww.johnlewis.com%2FShop%2Bby%2BBrand%2FHouse%2Bby%2BJohn%2BLewis%2FLive%2FSubCategory.aspx
Sleep:
http://www.awin1.com/cread.php?awinmid=1203&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.johnlewis.com%2FShop%2Bby%2BBrand%2FHouse%2Bby%2BJohn%2BLewis%2FSleep%2FSubCategory.aspx
Wash:
http://www.awin1.com/cread.php?awinmid=1203&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.johnlewis.com%2FShop%2Bby%2BBrand%2FHouse%2Bby%2BJohn%2BLewis%2FWash%2FSubCategory.aspx
Cook:
http://www.awin1.com/cread.php?awinmid=1203&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.johnlewis.com%2FShop%2Bby%2BBrand%2FHouse%2Bby%2BJohn%2BLewis%2FCook%2FSubCategory.aspx
Please remember to replace !!!id!!! with your affiliate id.
Theo Williams, Design Manager, John Lewis, said: “HOUSE by John Lewis is the latest step in a journey we’re taking to make John Lewis the destination for great design. We develop contemporary collections that reflect the latest seasonal interiors trends, work with the brightest names in design through our Design Collective that launched earlier this year, and now, with this new range, we’re appealing to a whole new customer base who want great design that’s well-made, design-led and surprisingly affordable. The range is simple, accessible, and designed for contemporary living.”
Louise Stuart, Head of Buying for Cooking and Dining, John Lewis, added: “As a nation we are more design literate than we have ever been. HOUSE by John Lewis is a range offering well-designed and thought-out contemporary design, at affordable prices, and with a colour palette and design that makes it easy for customers to build on the range over time.”
Creative is available in the account in various sizes to aid promotion.
Please get in touch if you have any questions.
Kind regards,
The John Lewis Affiliate Team