AllSaints Showcase News

Written by adam.davison on . Posted in Awin, Fashion, General Promotions, Network, Offers/Promotions, UK

Dear Affiliates,

Today we have launched our third chapter in our Biker Portraits Series - 'Def in Venice'. Below i have included an introduction to the film and included details of the inspiration that led us to creating the third installment of the series.

The film will be featured on our site here:

Code:
http://www.awin1.com/cread.php?awinmid=3708&awinaffid=!!!id!!!&clickref=&p=http%3A%2F%2Fwww.allsaints.com%2Fcollections%2Fbiker-portraits%2Fpart-3%2F

I have also attached a collection of Portraits that capture the essence of the film (note i've had to split the images into Women/Men due to the size of the files).

If you would like to feature the film on your site, we can supply you with the film on request.

INTRODUCTION

Def in Venice is the third chapter in AllSaints’ ongoing Biker Portraits Series; highlighting real people with real lives, who capture the independent spirit and attitude of the brand.

Taking the iconic biker jacket as the starting point for exploring creative communities across the glob, Def in Venice features ten individuals cast in and around the neighbourhood of Venice Beach.

The film offers a candid snapshot into the lives of this new generation of musicians, actors, models, artists, skaters and surfers, all LA archetypes who express our ethos of freedom and individuality in unexpected and inspiring ways.

INSPIRATION

“During a recent weekend spent in Venice Beach, I was struck by the number of people wearing our clothes in ways I’d never seen before - unique to their environment and lifestyle. This sense of personal interpretation made me want to dig deeper, so we ended up staying an entire week, street-casting people we found compelling, adding our latest biker jackets to their own AllSaints pieces, and just getting to know them. The biker jacket has always been a symbol of freedom and attitude, and the unwitting stars of Def in Venice express their values in such unexpected and inspiring ways.” - Wil Beedle, Chief Creative Director.

Remember to replace !!!ID!!! with your own publisher ID.

Happy Promoting
The Allsaints Affiliate Team