21st May 2012

Publisher News

Let’s face it, this really has been the dreariest start to Summer in recent memory. We have been promised warm and sunny weather from Wednesday onwards but as the old adage goes - never trust the weatherman. The UK is not known for its hot weather and glorious beaches, however, Barcelona, the destination of choice for this year’s A4U Expo Europe 2012 certainly is.

The 19th and 20th of June sees the pan-European conference taking place in Barcelona’s Hotel Rey Juan Carlos. The conference ties together all aspects of Performance Marketing on an international level. Head over to the A4U to take a look at the newly released agenda and find out why you should attend.  Register for the two-day, three-track event as this year’s event promises to be the biggest expo so far, catering to all however small the niche.

With the ePrivacy Directive becoming enforceable in the UK at the end of this week (May 26th), we have put together a definitive guide which we endorse as highly recommended reading. You can find the full 25 page document here and a two page brief overview here. We cannot offer legally binding advice: everything we suggest or recommend is exactly that, a best guess based on support and guidance from trade bodies and the UK regulator. No doubt there will be a flurry of questions regarding this new policy, therefore we have set up a dedicated email address for any questions you may have.

Now that we have the serious bit out of the way, we can share with you one of our highlights from the previous week: the Park Lane Champagne Affiliate Evening. Park Lane Champagne was kind enough to invite a few of the AW staff down to the quaint O’Shea Gallery to sip on some bubbles, chew on some nibbles and discuss the exciting new developments on the way. Read our full roundup of the evening here. With wedding season and the Queen’s Jubilee on the way, Park Lane Champagne’s personalised service shows us that now is a good a time as any to jump on the champagne bandwagon.

Finally, Affiliate Window would like to offer big congratulations to all of the winners at last week's Performance Marketing Awards. We are also very proud to have won, along with Phase Eight and Sky, the Network Achievement Best Advertiser Support award, Best Retail Advertiser award and Best Technology & Telecoms Advertiser award respectively.

Until next time,

Jasmin Hassan
Web Editor


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